000			02146nam a22003257a 4500
003			OSt
005			20250323163410.0
008			250323b |||||||| |||| 00| 0 eng d
020			_a9781774079300 [electronic book]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
245			_aWine and beer tourism / _cedited by Margaret Ann MacLean.
260			_aBurlington, Canada : _bSociety Publishing, _cc2021.
300			_a1 online resource (252 pages) _bcolored illustrations ;
336			_2rdacontent _atext
337			_2rdamedia _acomputer
338			_2rdacarrier _aonline resources
520			_a"Wine and beer tourism have in recent times become popular niche segments of culinary tourism and are often the prime motivators for tourists to explore new countries and regions. This book explores how the emergence of these segments impact on the overall development of tourism in a region. Market-driven innovation, unique experiences, and diversification offer opportunities for local communities, and the development of partnerships with established hospitality and tourism businesses. The emerging role of social media is discussed along with other trends, supply considerations, sustainability, marketing and management challenges and opportunities for growth. This book is ideal for wine and beer enthusiasts, students, practitioners, researchers and entrepreneurs." --Provided by the publisher
521			_aAdult
541			_aPurchased _xOsorno, Rene _yCollege of Hospitaly Management _zHospitality Management
546			_aText in English
650			_aWine and wine making
650			_aBeer
651			_aTable wines
655			_aElectronic book.
700			_aMacLean, Margaret Ann, _eeditor.
856			_3Bibliotex _uhttps://www.bibliotex.com/explore;searchText=Wine%20and%20beer%20tourism;mainSearch=1;themeName=Default-Theme/product-details/463994 _yhttps://www.bibliotex.com/explore;searchText=Wine%20and%20beer%20tourism;mainSearch=1;themeName=Default-Theme/product-details/463994
942			_2ddc _cCF
998			_cJanna [new] _d03/23/2025
999			_c13396 _d13396