000 02963nam a22003137a 4500
003 OSt
005 20250412120137.0
008 250408b |||||||| |||| 00| 0 eng d
020 _a9781774698907 [hardbound]
040 _aUniversity of Cebu-Banilad
_cUniversity of Cebu-Banilad
100 _aKabia, Sunil,
_eauthor.
245 _aHospitality marketing and branding research /
_cProf. Dr. Sunil Kabia.
260 _aBurlington, ON :
_bSociety Publishing,
_cc2024.
300 _axiv, 232 pages :
_bcolor illustrations ;
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical reference and index.
505 _aChapter 1 Hospitality marketing -- Chapter 2 Branding in hospitality -- Chapter 3 Human resource issues in hospitality -- Chapter 4 Research and innovations in hospitality marketing and branding -- Chapter 5: Promotional programs development in hospitality -- Chapter 6 International issues and cross-cultural research in hospitality marketing and branding -- Chapter 7 Hospitality products development and management -- Chapter 8 Ethical concerns in hospitality marketing and branding -- Chapter 9 Future trend in hospitality marketing and branding --Chapter 10 Technological issues and development in hospitality marketing and branding.
520 _a"The hospitality business uses market research to distinguish changes of patterns and market, which allows them to develop and outperform their rivals. A new business can learn about market shifts and future trends by collecting data from previous years. Hospitality marketing is very important for: finding clients to develop a new hospitality company, creating a loyal client base for renowned brands, and taking part in online discussions. As highlighted by this volume, a marketing technique is a fundamental aspect of any field-tested strategy for a business, regardless of how huge or small it is. Brands must ensure that the world is aware of the business's existence and that it is superior to the competition in the local area once all of the physical infrastructure is established. A regular hospitality marketing strategy for new businesses must reach more people and discover new customers, this can be achieved by focusing on key points including: Unique Selling Points (USPs) and the market area, main interest groups and market research concerning how the audiences can be reached. For emerging hospitality organizations, digital content marketing provides a low-budget, high return on investment, and valuable opportunity to contact the necessary groups." --Provided by the publisher
521 _aAdult
541 _xLopez, Edilyn
_yCollege of Tourism Management
_zTourism
546 _aText in English
650 _aHospitality marketing
942 _2ddc
_cBK
998 _cadryann[new]
_d04/08/2025
998 _cJanna [edited]
_d04/12/2025
999 _c13465
_d13465