000 01856nam a22003257a 4500
003 OSt
005 20250412102541.0
008 250410b |||||||| |||| 00| 0 eng d
020 _a9781645328315 [paperback]
040 _aUniversity of Cebu-Banilad
_cUniversity of Cebu-Banilad
100 _aLindsay, Wallace,
_eauthor.
245 _aIntroduction to meetings, incentives, conferences and events management /
_cWallace Lindsay.
260 _aNew York :
_bAlexis Press, LLC,
_cc2023.
300 _aviii, 315 pages :
_bcolor illustrations ;
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references and index.
505 _aContents: Chapter 1 Introduction -- Chapter 2 MICE and major stakeholders -- Chapter 3 Meeting Process -- Chapter 4 Arrangement and facilitation of meetings -- Chapter 5 Incentive tours business and its management -- Chapter 6 Management of conferences -- Chapter 7 Major types of events.
520 _a"This book focuses on the development of an undergraduate introductory course in meeting and event management and the rational for inclusion of this particular course in the curriculum at a university that offers a degree in Hospitality Management. The book gives a theoretical and practical introduction to the MICE industry (meetings, incentives, conventions, and exhibitions), one of the fastest growing segments of the global tourism industry."--Provided by the publisher
521 _aAdult
541 _xLopez, Edilyn
_yCollege of Tourism Management
_zTourism
546 _aText in English
650 _aSpecial events
_xManagement.
650 _aSpecial events
_xPlanning.
942 _2ddc
_cBK
998 _cadryann[new]
_d04/10/2025
998 _cJanna [edited]
_d04/12/2025
999 _c13474
_d13474