000 | 01856nam a22003257a 4500 | ||
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003 | OSt | ||
005 | 20250412102541.0 | ||
008 | 250410b |||||||| |||| 00| 0 eng d | ||
020 | _a9781645328315 [paperback] | ||
040 |
_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad |
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100 |
_aLindsay, Wallace, _eauthor. |
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245 |
_aIntroduction to meetings, incentives, conferences and events management / _cWallace Lindsay. |
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260 |
_aNew York : _bAlexis Press, LLC, _cc2023. |
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300 |
_aviii, 315 pages : _bcolor illustrations ; |
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336 |
_2rdacontent _atext |
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337 |
_2rdamedia _aunmediated |
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338 |
_2rdacarrier _avolume |
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504 | _aIncludes bibliographical references and index. | ||
505 | _aContents: Chapter 1 Introduction -- Chapter 2 MICE and major stakeholders -- Chapter 3 Meeting Process -- Chapter 4 Arrangement and facilitation of meetings -- Chapter 5 Incentive tours business and its management -- Chapter 6 Management of conferences -- Chapter 7 Major types of events. | ||
520 | _a"This book focuses on the development of an undergraduate introductory course in meeting and event management and the rational for inclusion of this particular course in the curriculum at a university that offers a degree in Hospitality Management. The book gives a theoretical and practical introduction to the MICE industry (meetings, incentives, conventions, and exhibitions), one of the fastest growing segments of the global tourism industry."--Provided by the publisher | ||
521 | _aAdult | ||
541 |
_xLopez, Edilyn _yCollege of Tourism Management _zTourism |
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546 | _aText in English | ||
650 |
_aSpecial events _xManagement. |
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650 |
_aSpecial events _xPlanning. |
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942 |
_2ddc _cBK |
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998 |
_cadryann[new] _d04/10/2025 |
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998 |
_cJanna [edited] _d04/12/2025 |
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999 |
_c13474 _d13474 |