000 01810nam a22003257a 4500
003 OSt
005 20250412092309.0
008 250410b |||||||| |||| 00| 0 eng d
020 _a9781645328421 [paperback]
040 _aUniversity of Cebu-Banilad
_cUniversity of Cebu-Banilad
100 _aCompton, Marcus,
_eauthor.
245 _aHospitality strategic management /
_cMarcus Compton.
260 _aNew York :
_bAlexis Press, LLC,
_cc2023.
300 _aviii, 296 pages :
_bcolor illustrations ;
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references and index.
505 _aContents: Chapter 1 Introduction to strategic hospitality management -- Chapter 2 Environmental scanning management in hospitality industry -- Chapter 3 Corporate strategic management -- Chapter 4 Business strategies in hospitality -- Chapter 5 Value-chain analysis and the value network in hospitality -- Chapter 6 Strategy formulation at the business-unit level.
520 _a"This book provides a realistic, balanced, and current view of the field by considering the practical aspects of the strategic manager's role, including the acquisition, development, and management of internal resource. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners." --Provided by the publisher
521 _aAdult
541 _xLopez, Edilyn
_yCollege of Tourism Management
_zTourism
546 _aText in English
650 _aHospitality industry
_xManagement.
650 _aStrategic planning.
942 _2ddc
_cBK
998 _cadryann[new]
_d04/10/2025
998 _cJanna [edited]
_d04/12/2025
999 _c13476
_d13476