000			01853nam a22003617a 4500
003			OSt
005			20250412102406.0
008			250410b |||||||| |||| 00| 0 eng d
020			_a9781984689153 [paperback]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
110			_a3G E-Learning LLC, USA, _eauthor and editor.
245			_aCore concepts in hospitality and tourism : _bhospitality services marketing / _cauthored and edited by 3G E-Learning LLC, USA.
250			_a2nd Edition.
260			_aNew York : _b3G E-Learning LLC, _cc2024.
300			_a307 pages : _bcolor illustrations ;
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505			_aContents: 1 Marketing for hospitality and tourism -- 2 The marketing environment -- 3 Consumer markets and consumer buying behavior -- 4 Market segmentation -- 5 Promote tourism products and services -- 6 Electronic marketing -- 7 Planning of hospitality management.
520			_a"The book Core Concepts in Hospitality Services Marketing 2nd edition presents readers with a comprehensive understanding of marketing principles tailored specifically to the hospitality industry. By examining topics such as branding, pricing, distribution channels, and digital marketing techniques through real-world examples and case studies." --Provided by the publisher
521			_aAdult
541			_xLopez, Edilyn _yCollege of Tourism Management _zTourism
546			_aText in English
650			_aHotel management.
650			_aRestaurant management.
650			_aMarketing.
700			_aYue, Jinxi, _eeditor.
942			_2ddc _cBK
998			_cadryann[new] _d04/10/2025
998			_cJanna [edited] _d04/12/2025
999			_c13478 _d13478