000			01788nam a22003497a 4500
003			OSt
005			20250412104519.0
008			250410b |||||||| |||| 00| 0 eng d
020			_a9781529628081 [paperback]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aHudson, Simon, _eauthor.
245			_aMarketing for tourism, hospitality and events : _ba global digital approach / _cSimon Hudson and Louise Hudson.
250			_a2nd Edition.
260			_aLondon : _bSage, _cc2024.
300			_axiv, 401 pages : _bcolor illustrations ;
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505			_aContent: 1 Today's marketing environment -- 2 Understanding today's consumer -- 3 Digital marketing -- 4 The marketing plan -- 5 The tourism and hospitality product -- 6 Pricing -- 7 Distribution -- 8 The role of advertising and sales promotion -- 9 Public relations and personal selling -- 10 Customer service -- 11 Marketing research -- 12 Tourism marketing ethics.
520			_a"This cutting-edge and engaging student textbook, now in second edition, provides essential knowledge of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries." --Provided by the publisher
521			_aAdult
541			_xLopez, Edilyn _yCollege of Tourism Management _zTourism
546			_aText in English
650			_aTarget marketing.
650			_aTourism _xMarketing.
700			_aHudson, Louise, _eauthor.
942			_2ddc _cBK
998			_cadryann[new] _d04/10/2025
998			_cJanna [edited] _d04/12/2025
999			_c13479 _d13479