000			01872nam a22003137a 4500
003			OSt
005			20250414090306.0
008			250412b |||||||| |||| 00| 0 eng d
020			_a9781774694886 [hardbound]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aKabia, Sunil Kumar, _eauthor.
245			_aExploration of emerging source markets in the hospitality sector / _cSunil Kabia.
260			_aBurlington, ON : _bSociety Publishing, _cc2023.
300			_aviii, 302 pages : _bcolor illustrations ;
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505			_aContents: Chapter 1 Hospitality industry as the key emerging market for global hospitality -- Chapter 2 Tourism and leisure marketing -- Chapter 3 Destination marketing and management in tourism -- Chapter 4 Social media marketing in hospitality -- Chapter 5 Developing the hospitality culture -- Chapter 6 Manage consumer behavior in tourism -- Chapter 7 Sustainability in the hospitality industry: challenges and opportunities.
520			_a"This book primarily, aims and seeks to identify and examine the paradigm shifts in the tourism industry over the seeming years and how the trends have behaved. It aims to investigate current trends in the hotel and tourism industries, to highlight the issues that the hospitality and tourism industries face, and to critically appraise the industry's future possibilities." --Provided by the publisher
521			_aAdult
541			_xLopez, Edilyn _yCollege of Tourism Management _zTourism
546			_aText in English
650			_aTourism _xMarketing.
942			_2ddc _cBK
998			_cadryann[new] _d04/12/2025
998			_cJanna [edited] _d04/14/2025
999			_c13500 _d13500