000 01757nam a22003137a 4500
003 OSt
005 20250415095848.0
008 250414b |||||||| |||| 00| 0 eng d
020 _a9789357510356 [hardbound]
040 _aUniversity of Cebu-Banilad
_cUniversity of Cebu-Banilad
100 _aKumari, Purnima,
_eauthor.
245 _aTourism promotion /
_cPurnima Kumari.
260 _aNew Delhi :
_bRandom Publications LLP,
_cc2023.
300 _axi, 296 pages :
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references and index.
505 _aContents: 1. The organisation of tourism -- 2. Modern trends in tourism -- 3. Tourism on the prairies -- 4. Popularisation of sustainable tourism -- 5. Infrastructure and tourism development -- 6. Cooperatives and tourism: an Asian perspective -- 7. Sustainable development of tourism -WTO -- 8. The global importance of tourism -- 9. Food and beverage control in restaurant -- 10. Environmental impacts of tourism -- 11. Tourism research, education and training -- 12. Tourism and developing countries.
520 _a"This valuable book presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. Students and professionals involve in the field will find this book useful."--Provided by the publisher
521 _aAdult
541 _yCollege of Tourism Management
_zTourism
_xLopez, Edilyn
546 _aText in English
650 _aTourism
_xMarketing.
942 _2ddc
_cBK
998 _cadryann[new]
_d04/14/2025
998 _cJanna [edited]
_d04/14/2025
999 _c13503
_d13503