000			02227nam a22003137a 4500
003			OSt
005			20250707141854.0
008			250414b |||||||| |||| 00| 0 eng d
020			_a9781774690536 [hardbound]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aArjona, Merly Fiscal, _eauthor.
245			_aThe past, present and future of hospitality : _bperspectives on the industry / _cMerly Fiscal Arjona.
260			_aBurlington, ON : _bSociety Publishing, _cc2022.
300			_axxii, 230 pages : _bcolor illustrations ;
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references, glossary, and index.
505			_aContents: Chapter 1 Evolution of hospitality industry -- Chapter 2 The transformation of hotel industry -- Chapter 3 Tourism and hospitality industry -- Chapter 4 Importance of marketing and branding -- Chapter 5 Advent of information technology in the hospitality sector -- Chapter 6 Advancement in management and operations -- Chapter 7 Hospitality industry: revenue generator and connects culture -- Chapter 8 Runway for hospitality industry in the digital age.
520			_a"This book talks about the past, present, and future of hospitality perspectives of the industry. The hospitality industry has evolved in a progressive manner and has quickly grown into the million-dollar industry of today. The book also talks about the various industries that are under the umbrella of the hospitality industry. For example, two chapters are dedicated to the hotel and tourism industry which contributes a major share of the hospitality industry. The different challenges faced by each industry, the contribution that they make to the overall economic growth, and the enormous employment opportunities that they provide are discussed in detail."--Provided by the publisher
521			_aAdult
541			_yCollege of Tourism Management _zTourism _xLopez, Edilyn
546			_aText in English
650			_aHospitality industry.
942			_2ddc _cBK
998			_cadryann[new] _d04/14/2025
998			_cJanna [edited] _d04/14/2025
999			_c13504 _d13504