000			02192nam a22003257a 4500
003			OSt
005			20250416083619.0
008			250415b |||||||| |||| 00| 0 eng d
020			_a9789390780860 [hardbound]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aBedi, Siddharth, _eauthor.
245			_aEmerging innovative marketing strategies in the tourism industry / _cSiddharth Bedi.
260			_aNew Delhi : _bRandom Publications, _cc2022.
300			_aviii, 358 pages :
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505			_aContents: 1. Tourism marketing -- 2. The quality of transport and important in travel business -- 3. Marketing strategy -- 4. Tourism associations as leader of marketing -- 5. Tourism competitiveness demand and pricing -- 6. Recreation and tourism marketing -- 7. Tourism marketing information system -- 8. Marketing basics for the small hotel business -- 9. Innovations in hospitality firms -- 10. The tourism and hospitality product -- 11. Tourism promotion and marketing -- 12. Eco-tourism and the tourism industry -- 13. Consumer decision rules and implications for hotel choice -- 14. Tourism product management.
520			_a"The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a large number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector." --Provided by the publisher
521			_aAdult
541			_xLopez, Edilyn _yCollege of Tourism Management _zTourism
546			_aText in English
650			_aTourism _xMarketing.
651			_aTourism industry.
942			_2ddc _cBK
998			_cadryann[new] _d04/15/2025
998			_cJanna [edited] _d04/15/2025
999			_c13518 _d13518