000			02024nam a22003137a 4500
003			OSt
005			20250416083247.0
008			250415b |||||||| |||| 00| 0 eng d
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
110			_a3G E-Learning LLC, USA, _eauthored and edited by
245			_aTourism product development / _cauthored and edited by 3G E-Learning LLC, USA.
250			_aSecond edition.
260			_aNew York : _b3G E-learning LLC, _cc2023.
300			_axiv, 352 pages : _bcolor illustrations ;
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505			_aContents: Chapter 1 Introduction to tourism industry -- Chapter 2 Tourism products -- Chapter 3 Tourism destination product development -- Chapter 4 Cruises -- Chapter 5 Sustainable tourism development -- Chapter 6 Tourism marketing and advertising -- Chapter 7 Religious and cultural tourism product -- Chapter 8 Accessible tourism.
520			_a"Tourism organizations (whether in the public sector or the private sector) which ignore the need for a continuing stream of successful new products risk being overtaken by more marketing-oriented competitors. The process of new product development (NPD) is logically no different in tourism than in other industries. However, the circumstances of tourism and the nature of the product itself affect how NPD in tourism has to take place. In this book, you will learn about product development and how it can support the growth of the tourism business. In this edition, all chapters are revised and new topics are also added." --Provided by the publisher
521			_aAdult
541			_xLopez, Edilyn _yCollege of Tourism Management _zTourism
546			_aText in English
650			_aTourism _xMarketing.
942			_2ddc _cBK
998			_cadryann[new] _d04/15/2025
998			_cJanna [edited] _d04/16/2025
999			_c13522 _d13522