000 01460nam a22003017a 4500
003 OSt
005 20250416115120.0
008 250416b |||||||| |||| 00| 0 eng d
020 _a9788119920839 [hardbound]
040 _aUniversity of Cebu-Banilad
_cUniversity of Cebu-Banilad
100 _aGandhi, Gaurav
_eauthor.
245 _aMedical tourism :
_bglobal outlook /
_cGaurav Gandhi.
260 _aNew Delhi :
_bVenus Books,
_cc2024.
300 _axi, 276 pages ;
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references and index.
505 _aContents: 1. The medical tourism market -- 2. The medical tourism industry -- 3. Destinations and concepts -- 4. Leisure, lifestyle and society -- 5. Targeting and branding -- 6. Future trends and predictions
520 _aThis important book fills the need for a modern management book that looks at medical tourism in depth from a medical and hospitality operational management perspective. This important book fills the need for a modern management book that looks at medical tourism in depth from a medical and hospitality operational management perspective.
521 _aAdult
541 _xLopez, Edilyn
_yCollege of Tourism Management
_zTourism
546 _aEnglish
650 _aMedical tourism.
942 _2ddc
_cBK
998 _cadryann[new]
_d04/16/2025
999 _c13530
_d13530