000 | 01460nam a22003017a 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20250416115120.0 | ||
008 | 250416b |||||||| |||| 00| 0 eng d | ||
020 | _a9788119920839 [hardbound] | ||
040 |
_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad |
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100 |
_aGandhi, Gaurav _eauthor. |
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245 |
_aMedical tourism : _bglobal outlook / _cGaurav Gandhi. |
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260 |
_aNew Delhi : _bVenus Books, _cc2024. |
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300 | _axi, 276 pages ; | ||
336 |
_2rdacontent _atext |
||
337 |
_2rdamedia _aunmediated |
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338 |
_2rdacarrier _avolume |
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504 | _aIncludes bibliographical references and index. | ||
505 | _aContents: 1. The medical tourism market -- 2. The medical tourism industry -- 3. Destinations and concepts -- 4. Leisure, lifestyle and society -- 5. Targeting and branding -- 6. Future trends and predictions | ||
520 | _aThis important book fills the need for a modern management book that looks at medical tourism in depth from a medical and hospitality operational management perspective. This important book fills the need for a modern management book that looks at medical tourism in depth from a medical and hospitality operational management perspective. | ||
521 | _aAdult | ||
541 |
_xLopez, Edilyn _yCollege of Tourism Management _zTourism |
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546 | _aEnglish | ||
650 | _aMedical tourism. | ||
942 |
_2ddc _cBK |
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998 |
_cadryann[new] _d04/16/2025 |
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999 |
_c13530 _d13530 |