000			02007nam a22003017a 4500
003			OSt
005			20250423133547.0
008			250423b |||||||| |||| 00| 0 eng d
020			_a9789395431835 [hardbound]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aPrasad, Dayanand _eauthor.
245			_aFundamentals of leisure business success / _cDayanand Prasad.
260			_aNew Delhi : _bVenus Books, _cc2023.
300			_axii, 312 pages ;
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505			_aContents: 1. Revenue managing in hospitality sector -- 2. Leisure tourism management -- 3. Global holidays act -- 4. Tourism shedule in modern world -- 5. Impact of liberalisation in hospitality sector -- 6. Influencing consumer behaviour to promote sustainable tourism -- 7. Trends in medical hospitality -- 8. Modern sustainable health hospitality -- 9. The educational origins of hospitality -- 10. Approaches in youth hospitality
520			_aThe leisure industry is the segment of business focused on recreation, entertainment, sports, and tourism (REST)-related products and services. Competition for local and regional leisure business among hotels is unusually intense for the painfully obvious reason that COVID has curbed everything else. To generate leisure demand, properties invest in digital marketing including social media, search engine optimization, paid search and display advertising as well as engaging with online travel agencies for discounted business. Acadeics in recreation education and students and professionals in this expanding industry will find this book useful.
521			_aAdult
541			_xLopez, Edilyn _yCollege of Tourism Management _zTourism
546			_aEnglish
650			_aLeisure industry.
942			_2ddc _cBK
998			_cadryann[new] _d04/23/2025
999			_c13535 _d13535