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020 _a9786210427509 [newsprint]
040 _aUniversity of Cebu-Banilad
_cUniversity of Cebu-Banilad
100 _aGatchalian-Badilla, Maria Criselda G.,
_eauthor.
245 _aTourism and hospitality marketing /
_bMaria Criselda G. Gatchalian-Badilla.
250 _aRevised edition.
260 _aManila, Philippines :
_bRex Book Store, Inc.,
_cc2021.
300 _axii, 225 pages :
_billustrations (black and white) ;
_c26 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references and index.
505 _aChapter 1 Introduction to tourism and hospitality marketing -- Chapter 2 The tourist market and segmentation -- Chapter 3 Tourism and consumer behavior -- Chapter 4 The marketing plan -- Chapter 5 The toursim and hospitality product -- Chapter 6 Pricing in tourism and hospitality -- Chapter 7 Promotional tools: advertising, direct marketing, personal selling, public relations, and sales promotions -- Chapter 8 Digital marketing -- Chapter 9 Distribution channels in the tourism and hospitality industry -- Chapter 10 Destination branding and marketing -- Chapter 11 Relationship marketing -- Chapter 12 Tourism and hospitality marketing and its future.
520 _a"Tourism and Hospitality Marketing is a revised and updated edition of Tourism Marketing published in 2015. With the growth of digital technology, low-cost fares, and sharing economies, tourism has seen unprecedented growth in recent years. However, the COVID-19 pandemic in 2020 put tourism to a complete stop. International and local borders were closed, and any form of leisure travel was completely halted. This has affected many tourism establishments and has put thousands of industry professionals out of the job. Recent developments in health and safety protocols and recovery strategies in planning, developing, and marketing destinations are being put in place. The recovery will be slow as confidence to travel needs to be rebuilt among tourists. Marketing will play a big role in the restart and recovery of tourism globally. This book is my response to this challenge. Five years have passed since the first version was written; this latest update documents the new developments in tourism and hospitality marketing. I also condensed the material into 12 chapters that are focused on three major sections. Chapters 1-4 discuss the key concepts in Marketing, Market Segmentation, Targeting and Positioning, Tourism and Consumer Behavior, and the Marketing Plan. Chapters 5-9 discuss the P's of tourism and hospitality marketing which are Product, Price, Promotions (Traditional and Digital), and Place (Distribution Channels). Lastly, Chapters 10-12 cover the special topics on Destination Branding, Relationship Marketing. and the Future of Tourism and Hospitality Marketing. I have maintained and updated the Marketing Nugget sections which were much appreciated by tourism educators. These help provide practical applications of the theories discussed within each chapter. These seek to draw out the critical thinking skills of our students and engage them in experiential learning. There are also guide questions, suggested activities, and Internet sources that can help teachers and students absorb the concepts discussed in the book. Writing a book was not an easy task. Challenging as it may be, I drew inspiration and motivation from the many students who have come into my classroom and gone out more equipped to face the real world. I may not have the pleasure of meeting most of you who will use this book, but I look forward to seeing the betterment of the tourism industry because we have all helped make it more inclusive, resilient, and sustainable." --Preface
521 _aAdult
541 _aPurchased
_xLopez, Edilyn
_yCollege of Tourism Management
_zTourism
546 _aText in English
650 _aHospitality industry
650 _aTourism
_xStudy and teaching
650 _aTourism
_xMarketing
650 _aHospitality industry
_xMarketing
942 _2ddc
_cBK
998 _cJanna [new]
_d05/27/2025
999 _c13618
_d13618