000			03289nam a22003377a 4500
003			OSt
005			20250604092433.0
008			250603b |||||||| |||| 00| 0 eng d
020			_a9786210450378 [newsprint]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aAbantao, Baniline Jone V., _eauthor.
245			_aMarketing management / _cDr. Baniline Jone V. Abantao.
250			_aFirst edition.
260			_aManila, Philippines : _bRex Book Store, Inc., _cc2024.
300			_aviii, 285 pages : _billustrations (black and white) ; _c26 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505			_aChapter 1: Introduction to marketing management -- Lesson 1: Nature of marketing -- Lesson 2: The marketing process -- Lesson 3: Marketing process -- Lesson 4: Market research -- Chapter 2: Consumer buying behavior -- Lesson 5: The basics of consumer buying behavior -- Lesson 6: Business buying decision process -- Lesson 7: Segmentation, targeting, and positioning -- Lesson 8: Product development and management strategies -- Chapter 3: Branding and brand strategy -- Lesson 9: Brand and branding -- Lesson 10: Pricing -- Lesson 11: Distribution management -- Lesson 12: Promotion management -- Chapter 4: Advertising and public relations -- Lesson 13: Advertising and public relations -- Lesson 14: Customer relationship management (CRM) -- Lesson 15: The global market -- Chapter 16: Sustainable marketing: social responsibility and ethics.
520			_a"This Marketing Management textbook encapsulates the learning journey of the learner through a variety of activities that would effectively lead him/her in a journey of learning the true nature of marketing. Topics discussed within the textbook are simple, concise, and organized. It lends itself to a seamless transition from the traditional book-based learning to real-life industrial application. The lessons are staged using real-world and industry-specific contexts and themes relevant and appropriate to learners' level of development and needs. To ensure holistic development of learners, values formation and social and emotional learning are infused in the lesson wherever appropriate. In addition, lessons are developed using instructional methods, which are learner-centered and perceived to be the most appropriate way to learn a specific content. Sufficient provisions for skill acquisition, mastery, and transfer are provided in the lessons. Suggested instructional scaffolds and interventions, enrichment, and remediation are included in the material. Additional content to support and reinforce knowledge and skills acquisitions are delivered through various digital resources accessible through QR codes, which are placed in hotspots and Rex learning platforms." --Preface
521			_aAdult
541			_aPurchased _xLopez, Edilyn _yCollege of Tourism Management _zBusiness / Management
546			_aText in English
650			_aMarketing _xManagement
650			_aConsumer behavior
650			_aMarket environment
942			_2ddc _cBK
998			_cJanna [new] _d06/02/2025
999			_c13648 _d13648