000			02903cam a2200409 i 4500
001			18371955
003			OSt
005			20250619113633.0
008			141113s2015 nyua b 001 0 eng
010			_a 2014029755
020			_a9781451671827 (hardbound)
040			_aDLC _beng _cDLC _erda
042			_apcc
082	0	0	_223
100	1		_aButler, David _c(Designer) _4author.
245	1	0	_aDesign to grow : _bhow Coca-Cola learned to combine scale and agility (and how you can too) / _cDavid Butler and Linda Tischler.
250			_aFirst Simon & Schuster hardcover edition.
260			_aNew York : _bSimon & Schuster, _cc2015.
300			_axiv, 237 pages : _billustrations ; _c24 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions. In today's world, every company is at risk of having a "Kodak Moment"--watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt quickly to new business realities. Established companies are at risk, but it's no easier being an agile startup, because most of those fail due to their inability to scale. Tomorrow's business winners--regardless of size or industry--will be the ones that know how to combine scale with agility. In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies as it learns to use design to be both agile and big. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Cola--and how other companies can use the same approach to grow their business. This book is a must-read for managers inside large corporations as well as entrepreneurs just getting started"
520			_a"Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions"
541			_yGeneral Education _zEducation
546			_aEnglish
610	2	0	_aCoca-Cola Company.
650		0	_aTechnological innovations _xManagement.
650		0	_aOrganizational effectiveness.
650		0	_aStrategic planning.
650		0	_aEntrepreneurship.
700	1		_aTischler, Linda. _eauthor.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
998			_cadryann[new] _d06/19/2025
999			_c13705 _d13705