000			02218cam a22003614a 4500
001			14364007
003			OSt
005			20250731111610.0
008			060504s2007 nyu b 001 0 eng
020			_a9781400064281 [hardbound]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
082	0	0	_222
100	1		_aHeath, Chip. _eauthor.
245	1	0	_aMade to stick : _bwhy some ideas survive and others die / _cChip Heath & Dan Heath.
250			_a1st edition.
260			_aNew York : _bRandom House, _cc2007.
300			_a291 pages ; _c22 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.
520			_aUrban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
521			_aAdult
541			_xLauron, Rodello _yGeneral Education _zGeneral Education : Psychology
546			_aEnglish
650		0	_aSocial psychology.
650		0	_aContagion (Social psychology)
650		0	_aContext effects (Psychology)
700	1		_aHeath, Dan, _d1973- _eauthor.
942			_2ddc _cBK
998			_cadryann[new] _d07/08/2025
999			_c13730 _d13730