000			02168nam a22003377a 4500
003			OSt
005			20250804150634.0
008			250804s2024 ph ||||| |||| 00| 0 eng d
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aJo, Camiller Bettina U. _eauthor.
245			_aExploring the experiences of local food delicacy entrepreneurs in One Town, One Product (OTOP) in Cebu / _cAlmira Jane G. Aliangan , Danica Florence J. Bacus , Camille Bettina U. Jo, Justine Kaye V. Mencias.
260			_aCebu City, Philippines : _bUniversity of Cebu-Banilad, _c2024.
300			_axii, 129 pages : _bcolor illustrations ; _c28 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references.
520			_aThe OTOP program by the Department of Trade and Industry (DTI) in the Philippines assists local communities in identifying and promoting a unique product of service, thereby fostering empowerment. It supports micro, small, and medium enterprises (MSMEs) in creating, marketing, and selling unique products and services utilizing local talents, skills, and indigenous resources. It promotes opportunities for enhancement to understand and boost the effectiveness of local food product development. Despite this support, many local food entrepreneurs in Cebu face challenges such as financial limitations, inconsistent product quality, outdated production methods, and weak marketing strategies. These barriers prevent them from fully benefiting from the program. This study explores their experiences, the obstacles they face, and ways to improve Onee Town One Product's impact.
521			_aAdult
541			_yCollege of Hospitaly Management _zHospitality Management
546			_aEnglish
650			_aResource constraints.
650			_aLocal food delicacies.
650			_aEntrepreneurs.
700			_aAliangan, Almira Jane G. _eauthor.
700			_aBacus, Danica Florence J. _eauthor.
700			_aMencias, Justine Kaye V. _eauthor.
942			_2ddc _cTHE
998			_cadryann[new] _d08/04/2025
999			_c13824 _d13824