000			02333cam a2200397 a 4500
001			15572978
003			OSt
005			20250813161142.0
008			090102s2010 maua b 001 0 eng
010			_a 2008055593
020			_a9780073381169
020			_a9780071267762 [lpaperback]
040			_aDLC _cDLC _dBTCTA _dC#P _dBWX _dCDX _dYDXCP _dDLC
082	0	0	_222
100	1		_aMullins, John W. _q(John Walker) _eauthor.
245	1	0	_aMarketing management : _ba strategic decision-making approach / _cJohn W. Mullins, Orville C. Walker Jr.
250			_a7th ed.
260			_aBoston : _bMcGraw-Hill Irwin, _cc2010.
300			_axxi, 551 p. : _billustrations (black and white) ; _c26 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aThe marketing management process -- The marketing implications of corporate and business strategies -- Understanding market opportunities -- Understanding consumer buying behavior -- Understanding organizational markets and buying behavior -- Measuring market opportunities : forecasting and market knowledge -- Targeting attractive market segments -- Differentiation and brand positioning -- Business strategies : a foundation for marketing program decisions -- Product decisions -- Pricing decisions -- Distribution channel decisions -- Integrated promotion decisions -- Marketing strategies for the new economy -- Strategies for new and growing markets -- Strategies for mature and declining markets -- Organizing and planning for effective implementation -- Measuring and delivering marketing performance.
541			_xBiore, Christopher _yCollege of Business and Accountancy _zBSBA-Marketing Management
650		0	_aMarketing _xManagement.
700	1		_aWalker, Orville C. _eauthor.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
998			_cRoel [new] _d08/13/2025
999			_c13858 _d13858