| 000 | 01755cam a22004214a 4500 | ||
|---|---|---|---|
| 001 | 13785783 | ||
| 003 | OSt | ||
| 005 | 20250813161801.0 | ||
| 008 | 041118s2006 maua bi 001 0 eng | ||
| 010 | _a 2004063160 | ||
| 020 | _a9780071116350 [paperback] | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 082 | 0 | 0 | _222 |
| 100 | 1 |
_aPeter, J. Paul. _eauthor. |
|
| 245 | 1 | 2 |
_aA preface to marketing management / _cJ. Paul Peter, James H. Donnelly. |
| 250 | _a10th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _cc2006. |
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| 300 |
_axiv, 254 pages. ; _billustrations (black and white with some color) ; _c26 cm. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references (p. 239-245) and index. | ||
| 541 |
_xBiore, Christopher _yCollege of Business and Accountancy _zBSBA-Marketing Management |
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| 546 | _aText in English. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aDonnelly, James H. _eauthor. |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004063160-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004063160-t.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0735/2004063160-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 998 |
_cRoel [new] _d08/13/2025 |
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| 999 |
_c13859 _d13859 |
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