000			03441cam a22004694a 4500
001			12687529
003			OSt
005			20260521135147.0
008			020226s2002 njua b 001 0 eng
010			_a 2002002217
020			_a9789812470522 [paperback]
040			_aDLC _cDLC _dDLC
042			_apcc
082	0	0	_221
100	1		_aKotler, Philip, _eauthor.
245	1	0	_aMarketing for hospitality and tourism / _cPhilip Kotler, John Bowen, James Makens.
250			_aThird edition.
260			_aUpper Saddle River, NJ : _bPrentice Hall, _cc2003.
300			_axvii, 893 pages. : _billustrations (black and white with pictures) ; _c26 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references, glossary, and index.
505			_aContents: 1 Introduction: Marketing for hospitality and tourism -- 2 Service characteristics of hospitality and tourism marketing -- 3 The role of marketing in strategic planning -- 4 The marketing environment -- 5 Marketing information systems and marketing research -- 6 Consumer markets and consumer buying behavior -- 7 Organizational buyer behavior of group market -- 8 Market segmentation, targeting, and positioning -- 9 Designing and Managing -- 10 Internal marketing -- 11 Building customer loyalty through quality -- 12 Pricing products: Pricing considerations, approaches, and strategy -- 13 Distribution channels -- 14 Promoting products: Communication and promotion policy and advertising -- 15 Promoting products: Public relations and sales promotion -- 16 Electronic marketing: Internet marketing, database marketing, and direct marketing -- 17 Professional sales -- 18 Destination marketing -- 19 Next year's marketing plan -- Case studies -- Glossary -- Index.
520			_a"For undergraduate/graduate-level courses in Hospitality and Tourism Marketing.THE most widely used Hospitality marketing text--comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. An abundance of real-world examples and cases and experiential and internet exercises give students extraordinary insight into marketing situations they will actually encounter on the job."
521			_aAdult
541			_xLopez, Edilyn _yCollege of Tourism Management _zTourism
546			_aText in English
650		0	_aHospitality industry _xMarketing.
650		0	_aTourism _xMarketing.
700	1		_aBowen, John, _q(John T.), _d1948- _eauthor.
700	1		_aMakens, James C., _eauthor.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
998			_cRoel [new] _d09/03/2025
998			_cGian [edited] _d12/03/2025
999			_c13925 _d13925