000			02723nam a22003257a 4500
003			OSt
005			20250905092552.0
008			250905s20192019ph ad||er|||| 001 0 eng d
020			_a9789719811244 [newsprint]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aPride, William M., _eauthor.
245			_aEssentials of marketing management / _cWilliam M. Pride, O.C. Ferrell.
250			_aPhilippine edition.
260			_aQuezon City, Philippines : _bC&E Publishing, Inc., _cc2019.
300			_aviii, 386 pages : _billustrations (black and white) ; _c25 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
505			_aContents: Part I Strategic marketing and its environment -- Chapter 1 The marketing environment, social responsibility, and ethics -- Part II Targeting and customer behavior -- Chapter 2 Target markets: segmentation and evaluation -- Chapter 3 Consumer buying behavior -- Chapter 4 Business markets and buying behavior -- Part III Salesmanship and product management -- Chapter 5 Personal selling -- Chapter 6 Product, branding, and packaging concepts -- Chapter 7 Developing and managing goods and services -- Part IV Marketing channels and marketing communications -- Chapter 8 Marketing channels and supply chain management -- Chapter 9 Integrated marketing communications -- Chapter 10 Advertising and public relations -- Part V Marketing research and digital marketing -- Chapter 11 Marketing research and information systems -- Chapter 12 Digital marketing and social networking -- Part VI Retail management and pricing decisions -- Chapter 13 Retailing, direct marketing, and wholesailing -- Chapter 14 Pricing concepts and management -- Part VII Market management -- Chapter 15 Planning, implementing, and evaluating market strategies.
520			_aThis book facilitates students in mastering essential concepts. Therefore, evolving marketing areas such as digital marketing and social networking, marketing ethics and social responsibility, as well as major decision variables related to product, price, distribution, and promotion have received complete revision based on available research and marketing best practices. Examples and boxes have been replaced to be as up-to-date as possible. -- Excerpt from the Preface
521			_aAdult
541			_aPurchased _xBiore, Christopher _yCollege of Business and Accountancy _zBusiness / Management
546			_aText in English
650			_aMarketing
650			_aMarketing _xManagement |
700			_aFerrell, O.C., _eauthor.
942			_2ddc _cBK
998			_cJanna [new] _d09/05/2025
999			_c13939 _d13939