| 000 | 02535nam a22003497a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250906113329.0 | ||
| 008 | 250906s20182018nyua|||er|||| 001 0 eng d | ||
| 020 | _a9780367247218 [newsprint] | ||
| 040 |
_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad |
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| 100 |
_aNagle, Thomas T., _eauthor. |
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| 245 |
_aThe strategy and tactics of pricing : _ba guide to growing more profitably / _cThomas T. Nagle, George Müller. |
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| 250 | _aSixth edition. | ||
| 260 |
_aNew York, NY : _bRoutledge, _cc2018. |
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| 300 |
_axx, 331 pages : _billustrations (black and white) ; _c25 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aContents: Chapter 1 Strategic pricing 1 -- Chapter 2 Economic value 26 -- Chapter 3 Price and value communication 56 -- Chapter 4 Price structure 76 -- Chapter 5 Pricing policy 106 -- Chapter 6 Price level 133 -- Chapter 7 Price competition 152 -- Chapter 8 Measurement of price sensitivity 173 -- Chapter 9 Financial analysis 207 -- Chapter 10 Specialized strategies 240 -- Chapter 11 Creating strategic pricing capabality 262 -- Chapter 12 Ethics and the law 293 -- Index 317 | ||
| 520 | _a"This comprehensive, managerial-focused text is a must read for students and professionals with an interest in strategic marketing and pricing. A companion website features PowerPoint slides with instructor notes, discussion questions, and exercises, as well as suggested readings and cases with separate teaching notes for instructors. Explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics." --Provided by the publisher | ||
| 521 | _aAdult | ||
| 541 |
_aPurchased _xBiore, Christopher _yCollege of Business and Accountancy _zBusiness / Management |
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| 546 | _aText in English | ||
| 650 | _aPricing | ||
| 650 |
_aMarketing _xDecision making |
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| 650 | _aPrice fixing | ||
| 700 |
_aMüller, George, _eauthor. |
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| 942 |
_2ddc _cBK |
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| 998 |
_cJanna [new] _d09/06/2025 |
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| 999 |
_c13949 _d13949 |
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