000 02509nam a22003257a 4500
003 OSt
005 20250908100528.0
008 250908r20192014nyuado|er|||| 001 0 eng d
020 _a9789813158580 [newsprint]
040 _aUniversity of Cebu-Banilad
_cUniversity of Cebu-Banilad
100 _aSchindler, Pamela S.,
_eauthor.
245 _aBusiness research methods /
_cPamella S. Schinder.
250 _aThirteenth edition ; International edition.
260 _aNew York, NY :
_bMcGraw-Hill Education,
_cc2019.
300 _axxxii, 608 pages :
_billustrations (black and white) ;
_c29 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references, glossary, and index.
505 _aContents: Part I Building the foundation for research -- 1. Research Foundations and Fundamentals -- 2. The Research Process: An Overview -- 3. Stage 1: Clarify the Research Question -- Part II The design of business research -- 4. Stage 2: Research Design, An Overview -- 5. Stage 2: Sampling Design -- 6. Stage 2: Data Collection Design: Qualitative Research -- 7. Stage 2: Data Collection Design : Observation Research -- 8. Stage 2: Data Collection Design -- 9. Stage 2: Data Collection Design : Experiments -- Part III Measurement -- 10. Stage 3: Measurement Foundations -- 11. Stage 3: Measurement Questions <bR> 12. Stage 3: Measurement Instruments -- 13. Stage 3: Collect, Prepare, and Examine Data -- Part IV Collect, prepare and examine the data -- 13. Stage 3: Collect, Prepare, and Examine Data -- Part V Analyze and interpret data --14. Stage 4: Hypothesis Testing -- 15. Stage 4: Measures of Association -- Part VI Stage 5: report the research --16. Stage 5: Research Reports : Supported Insights and Recommendations -- Part VII Research project overview -- 17. An Integrated Example.
520 _a"Offering a presentation of fundamental research concepts and practical applications, this text focuses on managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing." --Provided by the publisher
521 _aAdult
541 _aPurchased
_xBiore, Christopher
_yCollege of Business and Accountancy
_zBusiness / Management
546 _aText in English
650 _aIndustrial management
_xResearch
650 _aBusiness research
942 _2ddc
_cBK
998 _cJanna [new]
_d09/06/2025
999 _c13951
_d13951