000			03316nam a22004217a 4500
003			OSt
005			20260624191341.0
008			250912b2024 ph a|||| |||| 00| 0 eng d
020			_a9789719822677 [paperback]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aBarrot, Jessie S., _eauthor.
245			_aPurposive communication in the 21st century / _cJessie S. Barrot, Philippe John F. Sipacio.
250			_aSecond edition.
260			_aQuezon City : _bC & E Publishing, Inc., _cc2024.
300			_ax, 485 pages : _billustrations (black and white) ; _c22 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505	0		_aContents: Unit I Fundamentals of communication -- Lesson 1 Communication principles, processes, and ethics -- Lesson 2 Communication and globalization -- Lesson 3 Communication in multicultural contexts -- Lesson 4 Evaluation of tects ans images in muticultural contexts -- Lesson 5 Communication aids and strategies using tools of technology -- Unit II Communication for general purposes -- Lesson 6 Principles and types of speecjes -- Lesson 7 Non-Verbal communication -- Lesson 8 Connecting with the audience -- Lesson 9 Impromptu speaking -- Lesson 10 Informative speaking -- Lesson 11 Persuasive speaking -- Unit III Communication for work purposes -- Lesson 12 Oral presentation in the workplace -- Lesson 13 Letters, memos, and e-mails -- Lesson 14 Minutes of the meeting -- Lesson 15 Informal reports -- Lesson 16 Proposals -- Unit IV Communication for academic purposes -- Lesson 17 Principles of research writing -- Lesson 18 Selecting a topic -- Lesson 19 Referencing and note-taking skills -- Lesson 20 Writing the literature review -- Lesson 21 Research methodology -- Lesson 22 Results, discussion, and conclusion.
520			_a"Purposive communication in the 21st century is about writing, speaking, and presenting to different audiences and for various purposes (CMOP, s2013). Further, it was prepared with the following objectives: (1) to align the CHED mandate and materials to the 21st century literacies. i.e., Partnership in the 21st century (P21) Framework; (2) to ensure that the materials jibe with established and current theories and principles in English; and (3) to incorporate sociocognitive and transformative learning." -- Excerpt from the preface.
521			_aAdult
541			_aDonation _xLauron, Rodello _yGeneral Education _zEnglish
541			_aDonation _xLauron, Rodello _yGeneral Education _zGeneral Education : Communication
541			_aDonation _xLauron, Rodello _yGeneral Education _zGeneral Education : Communication
541			_aDonation _xLauron, Rodello _yGeneral Education _zGeneral Education : Communication
546			_aText in English
650			_aCommunication.
650			_aCommunication _xStudy and teaching.
650			_aEnglish language _xStudy and teaching.
700			_aSipacio, Philippe John F., _eauthor.
942			_2ddc _cBK
998			_cadryann[new] _d09/12/2025
998			_cJanna [added] _d09/13/2025
998			_cJanna [added] _d06/03/2026
998			_cJanna [added] _d06/03/2026
999			_c13970 _d13970