| 000 | 01235nam a22003017a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250918104721.0 | ||
| 008 | 230616b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781483377568 [paperback] | ||
| 040 | _cUniversity of Cebu-Banilad | ||
| 082 | _2Fourth edition | ||
| 100 |
_aBerger, Arthur Asa, _eauthor. |
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| 245 |
_aMedia and communication research methods : _ban introduction to qualitative and quantitative approaches / _cArthur Asa Berger. |
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| 250 | _aFourth edition. | ||
| 260 |
_aLos Angeles : _bSAGE, _cc2016. |
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| 300 |
_axvii, 417 pages : _b illustrations (black and white). |
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| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
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| 338 |
_ardacarrier _2volume |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aContents: Part I. Getting started -- Part II. Methods of textual analysis -- Part III. Qualitative research methods -- Part IV. Quantitative research methods. | ||
| 541 |
_xJunrel Capuno _yJunior High School _zEnglish |
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| 546 | _aEnglish | ||
| 650 |
_aMass media _xResearch _x Methodology |
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| 650 |
_aCommunication _xResearch _x Methodology |
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| 942 |
_2ddc _cBK _n0 |
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| 998 |
_cKassandra[new] _d06/15/2023 |
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| 999 |
_c14118 _d14118 |
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