000			03032nam a22003857a 4500
003			OSt
005			20251201095209.0
008			250929r20242024ph a|||erm||| 000 0 eng d
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aMercader, Garry Leo, _eauthor.
245			_aRelationship between perceived service quality, product quality and ambiance towards customer satisfaction of Bo's Coffee - Primo in Cebu I.T. Park / _cDamsel Ellaine Lindayao, Joanna Mariz Jusay, Garry Leo Mercader, Niña Faith Genelazo, and Shane Kian Suan.
260			_aCebu City, Philippines : _bUniversity of Cebu-Banilad _cc2024.
300			_aix, 134 pages : _bcolored illustrations ; _c11 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references.
520			_a"This study investigates the relationship between perceived service quality, product quality, and ambiance towards customer satisfaction at Bo's Coffee - Primo in Cebu I.T. Park. The main problem addressed is understanding how these factors. influence customer satisfaction in a competitive coffee shop environment. By identifying the key elements that contribute to customer satisfaction, the research aims to provide insights that can enhance marketing strategies and improve service delivery. The research utilized a descriptive design, employing a researcher-made survey questionnaire to gather data from customers at Bo's Coffee Primo. 132 respondents participated in the survey, which was administered face-to-face to ensure clarity and accuracy in responses. Data analysis involved frequency counts, simple percentages, and weighted means to assess customer satisfaction levels and the relationships between variables. The findings revealed that high levels of perceived product quality, service quality, and facilities and ambiance significantly correlate with increased customer satisfaction. These insights imply that coffee shop management should maintain high product quality, high service quality and continue on creating a welcoming ambiance. According to the study's findings, maintaining these results is key to continue as one of the leading coffee shops in Cebu. These create a strategic marketing plan that leads to attracting new customers." --Abstract
521			_aAdult
541			_xBiore, Christopher _yCollege of Business and Accountancy _zBusiness / Management
546			_aText in English
650			_aDescriptive research design.
650			_aBo's Coffee-Primo.
650			_aCustomer Satisfaction.
650			_aProduct quality.
650			_aService quality.
650			_aFacilities and ambiance.
700			_aLindayao, Damsel Ellaine, _eauthor.
700			_aJusay, Joanna Mariz, _eauthor.
700			_aGenelazo, Niña Faith, _eauthor.
700			_aSuan, Shane Kian, _eauthor.
942			_2ddc _cTHE
998			_cJanna [new] _d09/29/2025
999			_c14480 _d14480