000			03661nam a22003857a 4500
003			OSt
005			20251201095945.0
008			251010b |||||||| |||| 00| 0 eng d
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aTimagos, Seth, _eauthor.
245			_aExploring the experiential focal points of social media buyers in selected marketing agencies in Cebu City / _cCerelina Amaya, Bernadith Gamoso, Reah Rose Siroy, Patrick Jay Mendoza, and Seth Timagos.
260			_aCebu City, Philippines : _bUniversity of Cebu-Banilad, _cc2024.
300			_ax, 165 pages : _bcolored illustration ; _c11 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references.
520			_a"Social Media Buying has become undeniable in today's digital landscape. It enables marketers and advertisers to place ads on social media platforms to target specific demographics, interests, and behaviors (Ai, 2021). This study explored the experiential focal points of social media buyers in Cebu City. This study seeks to examine the experiences of social media buyers in terms of brand awareness, technology usage, and identifying target audience. Moreover, this study understands the leads to attain clients' targets in terms of profitability, increased market share, and increased revenue or sales. The study used an exploratory approach to understand the experiences of social media buyers working in digital marketing agencies in Cebu City. Six social media buyers were purposefully selected to participate in interviews, guided by a validated interview guide. The themes developed from the experiences of the informants in terms of building brand awareness, technology usage, and identifying target audience are the following: Effective Communication and Understanding: A Guide to Meet Client Needs, Eye-Catching Visuals for Better Engagement, Technology Integration in Social Media Management, Adapting to the Rapid Technological Advancement of Social Media Buying, Buyer Persona: The Importance of Target Identification and Audience Profiling, Data-Driven Platform for Audience Selection, and Regional Platform Popularity in Audience Profiling. The themes developed from the social media buying leading towards attaining client targets in terms of profitability, increased market share, and increased revenue or sales are the following: Optimizing Social Media Buying for Maximum Profitability, Leveraging Innovative Marketing Strategies to Enhance Customer Value, Targeted Campaigns: A Strategic Method for Increasing Client Audience, and Strategic Data Capture: Enhancing Lead Generation for Maximum Conversion. This contributes to a deeper understanding of the strategies and principles guiding social media buyers, offering insights into the industry's ongoing pursuit of effectiveness, innovation, and adaptability in the face of complex challenges." --Abstract
521			_aAdult
541			_xBiore, Christopher _yCollege of Business and Accountancy _zBusiness / Management
546			_aText in English
650			_aSocial media buying.
650			_aSocial media marketing.
650			_aDigital marketing.
650			_aExperiential focal point.
650			_aExplaratory.
650			_aDigital marketing agencies.
700			_aAmaya, Cerelina, _eauthor.
700			_aGamoso, Bernadith, _eauthor.
700			_aSiroy, Reah Rose, _eauthor.
700			_aMendoza, Patrick Jay, _eauthor.
942			_2ddc _cTHE
998			_cJanna [new] _d10/10/2025
999			_c14514 _d14514