000			03278nam a22004217a 4500
003			OSt
005			20251201102100.0
008			251021b |||||||| |||| 00| 0 eng d
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aCabusas, Xyrus Keith T., _eauthor.
245			_aLived experiences of fish brokers (Tarima business owners) in Pasil Fish Port, Cebu City / _cXyruxs Keith T. Cabusas, Nicholee Castañeda, Julie Anne U. Coca, Miles Joy L. Fiel, and Faith Marie D. Villacampa.
260			_aCebu City, Philippines : _bUniversity of Cebu-Banilad, _cc2025.
300			_axi, 156 pages : _bcolored illustration ; _c11 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographic references.
520			_a"This research investigated on the lived experiences of fish brokers (Tarima business owners) in Pasil Fish Port, Cebu City, focusing on the challenges they face in their daily operations and the strategies they employ to overcome them. Pasil Fish Port plays a vital role in fish trading as it is the one of the major hubs in various regions and contributes significantly to the local food supply and economy. Understanding the lived experiences of fish brokers in this fast-paced setting is necessary to determine challenges and opportunities in the fish trading system. This study utilized a qualitative phenomenological design to understand the lived experiences of fish brokers (Tarima business owners). After obtaining the needed permissions of 12 key informants, data were collected through in-depth interview conducted in Pasil Fish Port, Cevu City with 12 key informants selected through purposive sampling technique with adherence to the ethical principles in research. To identify recurring themes and patterns, thematic analysis was utilized. The findings were categorized into major themes: (1) Lived Experiences of Fish Brokers: Fish Preservation and Handling, Fish Broker — Fish Topper Agreements (Credit & Payment), Supply and Demand Fluctuations (Pricing), Seasonality of Fish (Availability); (2) Challenges they faced in their daily operations: Maintaining Freshness, Managing Distribution, Adapting to Price Fluctuations, Coping with Seasonality (3) Strategies they employ to overcome challenges: Ice Preservations and Quick Handling Practices, Prioritization and Credit Control, Supply and Demand Negotiation Strategies, Supply Management Strategies." --Abstract
521			_aAdult
541			_xBiore, Christopher _yCollege of Business and Accountancy _zAccountancy
546			_aText in English
650			_aLived experiences
650			_aFish brokers.
650			_aTarima business owner.
650			_aQualitative research.
650			_aTranscendental phenomenology.
650			_aFishing industry.
650			_aFish trade.
650			_aLivelihood sustainability.
650			_zPasil Fish Port, Cebu City, Philippines.
700			_aCastañeda, Nichoee, _eauthor.
700			_aCoca, Julie Anne U., _eauthor.
700			_aFiel, Miles Joy L., _eauthor.
700			_aVillacampa, Faith Marie D., _eauthor.
942			_2ddc _cTHE
998			_cLeslie [new] _d10/21/2025
999			_c14527 _d14527