000			02567nam a22004217a 4500
003			OSt
005			20251201100123.0
008			251021b |||||||| |||| 00| 0 eng d
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aAcdal, Niña Jeanna, _eauthor.
245			_aCreating a unique market identity : _ba case study in effective brand positioning of 39ers coffee shops in Apas, Cebu City / _cNiña Jeanna Acdal, Kylie Morcada, Angelo L. Olais, Ricardo A. Seno, and Madelle M. Sumabong.
260			_aCebu City, Philippines : _bUniversity of Cebu-Banilad, _cc2024.
300			_avi, 176 pages : _bcolored illustrations ; _c11 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographic references.
520			_a"In a highly competitive market, effective brand positioning is crucial for businesses to establish a unique identity and foster customer loyalty. This is particularly important for coffee shopswhich face intense competition from global chains, evolving consumer preferences, and economic challenges such as inflation and supply disruptions. Strategic brand positioning enables local coffee shops to differentiate themeselves and achieve long-term sustainability. This study employed a case study approach to investigate how 39er Coffee Shop in Apas, Cebu City strategically positions its brand to maintain competitiveness and business stability. Data were collected through structed interviews with four purposively selected owners, focusing on key brand positioning elements including location, product offerings, and brand identity. This qualitative method provided an in-depth understanding of how targeted strategies contribute to the shop's resilience and growth." --Abstract
521			_aAdult
541			_xBiore, Christopher _yCollege of Business and Accountancy _zBusiness / Management
546			_aText in English
650			_aBrand positioning.
650			_aCoffee shops.
650			_aCompetitive market.
650			_aCustomer loyalty.
650			_aStrategic branding.
650			_aBusiness sustainability.
650			_a39ers Coffee Shops _zCebu City.
650			_aAffordable beverages.
650			_aHealth-conscious products.
700			_aMorcada, Kylie, _eauthor.
700			_aOlais, Angelo L., _eauthor.
700			_aSeno, Ricardo, _eauthor.
700			_aSumabong, Madelle M., _eauthor.
942			_2ddc _cTHE
998			_cLeslie [new] _d10/21/2025
999			_c14532 _d14532