000			03803nam a22003857a 4500
003			OSt
005			20251201112405.0
008			251021b |||||||| |||| 00| 0 eng d
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aCutarra, Lyca, _eauthor.
245			_aThe business positioning expereinces of the water refilling station owners in Cebu City / _cLyca Cutarra, Shiene Margarette Borres, Stephanie Demafelis, Reslee Mae Quisay, and Cherie Zanoria.
260			_aCebu City, Philipppines : _bUniversity of Cebu-Banilad, _cc2024.
300			_axi, 187 pages : _bcolored illustrations ; _c11 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aInludes bibliographic references.
520			_a"Water refilling stations are merging almost every corner of the streets in the Philippines offering safe drinking water to the families, by passers, and the community at large. People are willing to spend whatever it takes to get safe and drinkable water since it is a basic necessity for people to survive. (Presentacion et al.,2021). This study explored the experiences of water-refilling station owners in positioning their business in Cebu City. This study aims to explore the experiences of water refilling station owners in terms of the 7Ps of marketing mix. Moreover, this study delves into the experiences and strategies of the water refilling station owners in dealing with the challenges to keep the stability and sustainability of the business. This study used an exploratory approach to understand the business positioning experiences of water refilling station owners in Cebu City. A research-developed interview guide was employed for data collection, which took place in a relaxed, in-person setting at the participants' water refilling stations. The research involved eight owners from Cebu City, uncovering valuable insights into the complexities of business positioning within this industry. The audio recordings of these interviews were transcribed, organized and analyzed using thematic analysis. The themes developed from the experiences of the informants in terms of the seven (7) components of marketing: the product, price, promotion, place, people, process, and physical evidence are the following: Market Viability, Pricing Strategy, Location Accessibility, Demographic Alignment, Customer Engagement and Retention Strategies, Advertising Tools, Workforce and Management Dynamics. Customer insight, Consistency, Product Quality and Safety, Cleanliness and presentability. The themes developed from challenges of the informants in positioning their business in terms of business stability and business sustainability are the following: Delivery Issues, Competitive pressure and customer retention, Sustainable Water Sourcing and Water Quality Assurance, Community Aid. The study showed that the water refilling station owners focused more on how they can provide affordable, accessible, and safe drinking water to local comunities in Cebu City." --Abstract
521			_aAdult
541			_xBiore, Christopher _yCollege of Business and Accountancy _zBusiness / Management
546			_aText in English
650			_aMarketing .
650			_aBusiness positioning.
650			_aWater refilling stations _xWater refillng stations owners.
650			_a7ps of marketing.
650			_aBusiness stability _xBusiness sustainability.
650			_aExploratory study _zCebu City, Philippines.
700			_aBorres, Shiene Margarette, _eauthor.
700			_aDemafelis, Stephanie, _eauthor.
700			_aQuisay, Reslee Mae, _eauthor.
700			_aZanoria, Cherie, _eauhtor.
942			_2ddc _cTHE
998			_cLeslie [new] _d10/21/2025
999			_c14536 _d14536