000			03884nam a22003737a 4500
003			OSt
005			20251201110429.0
008			251024b |||||||| |||| 00| 0 eng d
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aPagubo, Shaine Rose, _eauthor.
245			_aAn evaluation of pricing management practices employed by the fruit vendors in Ramos Public Market, Cebu City / _cShaine Rose A. Pagubo, Richelle Mae P. Borbon, Justine Mae A. Carceller, Analyn G. Gabato, and Karen C. Manzo.
260			_aCebu City, Philippines : _bUniversity of Cebu-Banilad, _cc2025.
300			_ax, 190 pages : _bcolored illustrations ; _c11 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references.
520			_a"The role of public fruit vendors has undergone a significant transformation over the past few decades. They have had to adapt to changing customer needs and shifting market trends. While this brings new opportunities, it also involves dealing with rising costs and increased competition. Despite these challenges, public fruit vendors continue to play a vital role in providing fresh, healthy produce. With continued adaptation, they can thrive in an increasingly complex and competitive landscape. The study evaluates the pricing management practices employed by fruit vendors. These vendors face various challenges in setting their prices in the public market. The study aims to explore their experiences in pricing fresh farm-sourced fruits, fresh supplier-sourced fruits, and overripe or spoiled fruits. It also examines the pricing strategies used by fruit vendors in response to stiff competition, supply volatility, and seasonal changes. This study utilized an exploratory case study approach, aided by a self-designed interview guide that underwent a thorough content validation process to ensure the integrity of the research instrument. This approach was employed to gain a deeper understanding of the pricing practices and challenges faced by fruit vendors. The study was conducted among selected fruit vendors at Ramos Public Market in Cebu City. Transmittal letters and informed consent forms were secured before interviewing twelve (12) fruit vendors. The researchers had sought permission and obtained a certificate to conduct the study and gather data. The information collected is subjected to thematic analysis. The researchers ensure that the study adheres to ethical principles of research. The emerging themes from the evaluation of pricing management practices employed by fruit vendors: Part (1) Fruit Vendors Experience in Setting Prices: (1.1) Fresh Farm-Sourced Fruits: (a) Customer Discounts. (b) Quality Tiered. (c) Expense Driven Pricing. (1.2) Fresh Supplier-Sourced Fruits: (a) Cost Plus Pricing. (b) Market-Based Pricing. (1.3) Overripe and Spoiled Fruits (a) Break-Even Pricing. Part (2): Pricing Strategies of Fruit Vendors: (2.1) Stiff Competition: (a) Flexibility Pricing Strategies. (b) Customer Incentives Strategies. (2.2) Supply Volatility: (a) Resilience Strategy. (b) Proactive Strategy. (2.3) Seasonal Changes: (a) Supply Chain Risk Management. (b) Price Discounting and Adjustments." --Abstract
521			_aAdult
541			_xBiore, Christopher _yCollege of Business and Accountancy _zAccountancy
546			_aText in English
650			_aPricing management.
650			_aSetting prices.
650			_aStrategies.
650			_aExploratory case study.
650			_zRamos Market, Cebu City, Philippines.
700			_aBorbon, Richelle Mae, _eauthor.
700			_aCarceller, Justine Mae A., _eauthor.
700			_aGabato, Analyn G., _eauthor.
700			_aManzo, Karen C., _eauthor.
942			_2ddc _cTHE
998			_cLeslie [new] _d10/24/2025
999			_c14554 _d14554