000			04511nam a22003737a 4500
003			OSt
005			20251201111322.0
008			251024b |||||||| |||| 00| 0 eng d
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aLlego, Kylene Kaye G., _eauthor.
245			_aPricing practices of thrift shops in Cebu City / _cKylene Kaye G. Llego, Yvette A. Savellano, Glea P. Fornolles, Jean H. Redoble, and Krisziel Cydel F. Bayonla.
260			_aCebu City, Philippines : _bUniversity of Cebu-Banilad, _cc2025.
300			_axii, 139 pages : _bcolored illustrations ; _c11 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references.
520			_a"Pricing is a critical aspect of any business, as it directly affects customer perception, purchasing decisions, and overall profitability. Setting the right price requires balancing affordability with the need to cover costs and generate sustainable revenue. In thrift shops, effective pricing is especially important because these stores aim to offer value-based, and low-cost clothing options while remaining financially viable. These shops often employ different pricing methods such as cost-based, competition-based pricing or a combination of the methods. By doing so, thrift stores can attract a diverse customer base, maintain competitive positioning, and support their mission of providing affordable goods without compromising profitability. customer This study utilized a quantitative descriptive research design in determining the pricing practices of the thrift shops in Cebu City. To collect relevant data, the researchers surveyed thirty (30) thrift shop owners or managers using a researcher-made questionnaire. The data gathered was then treated through frequency count and simple percentage to analyze the profile of the respondents in terms of location, primary productoffering, years of operation, and average sales per month. Weighted mean was used to determine the respondents' pricing practices and One-way analysis of variance for determining the significant difference between the pricing practices of thrift shops when grouped according to profile. This study incorporated the ethical principles of beneficence by offering thrift shop owners a pricing strategy to enhance profitability. non-maleficence by ensuring participants physical and emotional readiness through orientation, justice by maintaining fair and unbiased respondent selection, and autonomy by providing clear explanations to secure informed and voluntary consent. Most of the thrift shops in Cebu City are located in public markets and primarily offer clothes. The majority have been operating for 1 to 5 years and report average monthly sales below Php 100,000.00. Moreover, the pricing practices of thrift shops reveal that cost-based pricing method is highly practiced, with most shops focusing on covering all costs to ensure profitability while customer value-based pricing method and competition-based pricing method is moderately practiced. Furthermore, there is no significant difference between the pricing practices of thrift shops when grouped according to profile. Additionally, the study showed that thrift shops predominantly use a cost-based pricing method, which involves calculating all costs, applying a markup, and determining the break-even point. Therefore, it can be concluded that thrift shops in Cebu City predominantly rely on cost-based pricing methods regardless of their location. product offerings, years of operation, or average monthly sales, as variations in their profiles do not result in significant differences in the pricing methods they practice. To enhance profitability and competitiveness, thrift shops should adopt and implement the proposed pricing strategy framework." --Abstract
521			_aAdult
541			_xBiore, Christopher _yCollege of Business and Accountancy _zAccountancy
546			_aText in English
650			_aPricing.
650			_aThrift shops.
650			_aPricing practices.
650			_aPricing strategy framework.
650			_aDescriptive research _zCebu City, Philippines.
700			_aSabellano, Yvette A., _eauthor.
700			_aFornolles, Glea P., _eauthor.
700			_aRedoble, Jean H., _eauthor.
700			_aBayonla, Krisziel Cydel F., _eauthor.
942			_2ddc _cTHE
998			_cLeslie [new] _d10/24/2025
999			_c14565 _d14565