000			01980cam a2200313 a 4500
003			OSt
005			20251030123034.0
008			070716s2008 nyu b 001 0 eng
020			_a9780071495691 [hardbound]
040			_cUniversity of Cebu-Banilad
082	0	0	_222
100	1		_aBloom, Robert H. _eauthor.
245	1	4	_aThe inside advantage : _bthe strategy that unlocks the hidden growth in your business / _cRobert H. Bloom ; with Dave Conti.
260			_aNew York : _bMcGraw-Hill, _cc2008.
300			_aviii, 222 pages ; _c24 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references (p. 211-214) and index.
505	0		_aIntroduction: your inside advantage is the key to growth -- Core customers: who are they? -- The most important word in business -- All customers are not created equal -- Zero in on your core customer -- Uncommon offerings: what can you offer them? -- What business are you really in? -- Where tangible meets emotional -- Dig deep for your advantage -- Persuasive strategies: how do you convince them? -- A platform built for one -- Stand out by standing alone -- Create a compelling persuasive strategy -- Imaginative acts: own it! -- Never stop celebrating your advantage -- Ubiquitous and explosive acts -- Make your advantage well known -- Conclusion: make growth happen--now!
520			_aThe Inside Advantage shows how your company, no matter what its size, can discover a hidden potential and use it as a catalyst for growth. For the first time in publication, Bloom reveals his unconventional system and shows how to apply his methods to your business.
541			_ySenior High School _zBusiness / Management
546			_aEnglish
650		0	_aCustomer relations.
650		0	_aCorporations _xGrowth.
700	1		_aConti, Dave. _eauthor.
942			_2ddc _cBK
998			_cadryann[new] _d10/30/2025
999			_c14587 _d14587