000			01917pam a2200349 a 4500
001			581548
003			OSt
005			20150203160732.0
008			900316s1990 enka b 001 0 eng
010			_a 90034918
020			_a0071188592 [newsprint] _c$21.00
040			_aDLC _cDLC _dDLC
082	0	0	_220
100	1		_aJohansson, Johny K.
245	1	4	_aGlobal marketing : _bforeign entry, local marketing, & global management / _cJohny K. Johansson
250			_aSecond edition
260			_aSingapore : _bMcGraw-Hill Higher Education, _cc2000.
300			_axx, 604 pages : _billustrations ; _c23 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _aunspecified
504			_aIncludes bibliographical references (p. [161]-164) and index.
505			_aContents: Part one Fundamentals -- 1 Globalizing marketing -- 2 Global competitive analysis -- 3 Global cultural analysis -- Part two Foreign entry -- 4 Global market research -- 5 Export expansion -- 6 Licensing, Strategic alliances, fdi -- Part three Local marketing -- 7 Local buyer behavior -- 8 Local marketing in mature markets -- 9 Local marketing in new growth markets -- 10 Local marketing in emerging markets -- Part four Global management -- 11 Global segmentation and positioning -- 12 Global product and services -- 13 Global pricing -- 14 Global distribution -- 15 Global advertising -- 16 Global promotion, direct marketing, and personal selling --17 Organizing for global marketing -- 18 The future of global marketing
546			_aEnglish
650		0	_aIndustrial design.
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2ddc _cREF
998			_cchristy[new] _d09/16/14
999			_c1466 _d1466