000			03121nam a22003257a 4500
003			OSt
005			20251209112951.0
008			251209r20162012ph a|||er|||| 001 0 eng d
020			_a9789814410182 [newsprint]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aJudd, Richard J., _eauthor.
245			_aIntroduction to franchising / _cRichard J. Judd and Robert T. Justis.
250			_a4th edition ; Philippine edition.
260			_aTaguig City, Philippines : _bCengage Learning, _cc2012.
300			_a564 pages : _billustrations (black and white) ; _c26 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references, glossary, and index.
505			_aContents: 1. Franchising: history and overview -- 2. Recognizing franchising opportunities -- 3. The franchisor business plan -- 4. Franchisor management: organization and administrative policy -- 5 The franchising market process -- 6. Selling and marketing research -- 7. Co-branding -- 8. Managing the franchisor's operations process -- 9. Location and site selection --10. Accounting and financial statements: presentation and uses -- 11. Financial management and fiscal planning tools and techniques -- 12. Information systems in franchising -- 13. Franchise legal documents -- 14. Trademarks, copyrights, patents, and trade secrets -- 15. Investigating franchise opportunities -- 16. Financing your franchised business -- 17. Marketing the franchise business -- 18. Managing the franchise business -- 19. The franchising relationship -- 20. Franchisor support services -- 20. Franchisor support services -- 21. Social responsibility and business ethics -- 22. International franchising -- 23. In-depth case study: the Harley-Davidson motorcycle company.
520			_a"Buying a piece of a tested idea is the central attraction of franchising. This unique approach to business has spread throughout the world, and its success far overshadows its youth as a method of doing business. Franchising is the fastest growing method of doing business in the world today. This book is written for students of franchising as we as franchisors, franchises, or prospective franchisees. A three-part perspective is developed throughout the book concerning the franchisor-franchise relationship: First, a franchisor and franchisee are independent business people who must manage their separate business affairs; second, the franchisor and franchisee are dependent upon each other in order to be successful in business; and third, the franchisor-franchisee relationship brings with it an interdependent contractual obligation that is legally binding upon both parties." --Preface
521			_aAdult
541			_aDonation _xApuhin, Mercy Milagros _yCollege of Business and Accountancy _zBusiness / Management
546			_aText in English
650			_aFranchising.
700			_aJustis, Robert T., _eauthor.
942			_2ddc _cBK
998			_cJanna [new] _d12/09/2025
999			_c14682 _d14682