000			01926nam a22003497a 4500
003			OSt
005			20260204122652.0
008			251216s20122012ph a|||er|||| 001 0 eng d
020			_a9789814416351 [newsprint]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aIacobucci, Dawn, _eauthor.
245			_aMarketing management / _cDawn Iacobucci.
250			_aSecond edition ; Philippine edition.
260			_aPasig City, Philippines : _bCengage Learning, _cc2012.
300			_axi, 243 pages : _billustrations (black and white) ; _c25 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes index.
505			_aContents: Marketing strategy -- Chapter 1 What is marketing -- Chapter 2 Marketing segmentation -- Chapter 3 Targeting -- Chapter 4 Positioning -- Product positioning -- Chapter 5 Products goods and service -- Chapter 6 Brands -- Chapter 7 New products -- Positioning via price, place, and promotion -- Chapter 8 Pricing -- Chapter 9 Channels of distribution and business marketing networks and logistics -- Chapter 10 Integrated marketing communications: The advertising message -- Chapter 11 Advertising medi and integrated marketing communicaitons -- Positioning: Assessment through the customer lens --Chapter 12 Customer evaluations -- Chapter 13 Marketing research tools -- Capstone -- Chapter 14 Marketing strategy -- Chapter 15 Marketing plans.
521			_aAdult
541			_aDonation _xBiore, Christopher _yCollege of Business and Accountancy _zBusiness / Management
546			_aText in English
650			_aMarketing _xManagement.
650			_aConsumer behavior.
650			_aMarket environment.
650			_aInternet marketing.
650			_aMarket surveys.
942			_2ddc _cBK
998			_cJanna [new] _d12/16/2025
999			_c14713 _d14713