000			03102nam a22003257a 4500
003			OSt
005			20251218100522.0
008			251218s20122012si a|||er|||| 001 0 eng d
020			_a9789814384223 [newsprint]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aDahlstrom, Robert, _eauthor.
245			_aGreen marketing management / _cRobert Dahlstrom.
250			_aPhilippine edition.
260			_aSingapore : _bCengage Learning, _cc2012.
300			_a285 pages : _billustrations (black and white) ; _c23 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505	0		_aPart 1 Introduction -- 1. An overview of green marketing -- 2. An overview of strategic green planning -- Part 2 The consumption-environment interface -- 3. The environmental and consumption -- 4. The environmental effects on consumption -- Part 3 Providing value via sustainable marketing strategies -- 5. Discovering value via market analysis -- 6. Communicating value via integrated marketing programs -- 7. Producing value via innovation -- 8. Delivering value via sustainable supply cycle strategies -- 9. Delivering value in retailing -- 10. Proclaiming value via sustainable pricing strategies -- Part 4 Macroeconomic energy consumption -- 11. The role of household consumption -- 12. Energy consumption in the services sector -- 13. Energy consumption in the transportation sector -- 14. The role of industrial consumption -- Part 5 Green marketing and sustainability reporting -- 15. Reporting value to stakeholders.
520			_a"Welcome to the first edition of Green Marketing Management. I hope that this essay is the first of many editions of a text offering a new perspective on the relationship between the environment and commerce. My interest in writing this book emerged during my 2005 sabbatical in Oslo. When I attended a meeting of Norwegian Fulbright fellows in Trondheim, I heard some compelling arguments about the utility of wind power and other alternative energy sources. This experience prompted me to begin investigating influences of commerce on greenhouse gas emissions, natural resource conservation, and biodiversity. I began searching for a comprehensive approach to marketing and sustainability that addressed these issues. Although I read intriguing work in strategy and economics. These studies did not capture the sets of sustainability issues most germane to marketing management. As my interest grew, I began to develop ideas related to a number of divergent aspects of marketing management and their interactions with the environment." -- Provided by the publisher
521			_aAdult
541			_aDonation _xBiore, Christopher _yCollege of Business and Accountancy _zBusiness / Management
546			_aText in English
650			_aGreen marketing.
650			_aProduct management _xEnvironmental aspects.
942			_2ddc _cBK
998			_cJanna [new] _d12/18/2025
999			_c14722 _d14722