000			03243nam a22003257a 4500
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008			251218r20112011si a|||er|||| 001 0 eng d
020			_a9789814296694 [newsprint]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aKurtz, David L., _eauthor.
245			_aPrinciples of marketing / _cDavid L. Kurtz and Louis E. Boone.
250			_aPhilippine edition.
260			_aSingapore : _bCengage Learning, _cc2011.
300			_a820 pages : _billustrations (black and white) ; _c23 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references, glossary, and index.
505	0		_aChapter 1: Marketing: The art and science of satisfying customers -- Chapter 2: Strategic planning in contemporary marketing -- Chapter 3: The marketing environment, ethics, and social responsibility -- Chapter 4: E-Business: Managing the customer experience -- Chapter 5: Consumer behavior -- Chapter 6: Business-to-Business (B2B) Marketing -- Chapter 7: Global marketing -- Chapter 8: Marketing research and sales forecasting -- Chapter 9 Market segmentation, targeting, and positioning -- Chapter 10: Relationship marketing and customer relationship management (CRM) -- Chapter 11: Product and serviec strategies -- Chapter 12: Developing and managing brand and product categories -- Chapter 13: Marketing channelas and supply chain management -- Chapter 14: Retailers, wholesalers, and direct marketers -- Chapter 15: Integrated marketnig communications -- Chapter 16: Advertising and public relations -- Chapter 17: Personal selling and sales promotion -- Chapter 18: Pricing concepts -- Chapter 19: Pricing strategies.
520			_a"Products often begin their lives as something extraordinary, and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. Just like the very best brands in the business world, Kurtz & Boone, principles of marketing, continues to evolve, bout as a product and as a brand. This edition of Principles of Marketing continues to develop and grow with new cases and examples, as well as a new emphasis on Green Marketing. As with every good brand, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards of Kurtz & Boone, Principles of Marketing, remain intact and focused on excellence, as always. I present toy ou a text that will not only show you why we've been the standard bearer for so long but also prove to YOU and your STUDENTS why Kurtz & Boone remains ... IN A CLASS BY ITSELF!" -- Provided by the publisher
521			_aAdult
541			_aDonation _xBiore, Christopher _yCollege of Business and Accountancy _zBusiness / Management
546			_aText in English
650			_aMarketing.
700			_aBoone, Louis E., _eauthor.
942			_2ddc _cBK
998			_cJanna [new] _d12/18/2025
999			_c14726 _d14726