| 000 | 02622nam a22003257a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260106144912.0 | ||
| 008 | 251218m20122011si a||||r|||| 001 0 eng d | ||
| 020 | _a9789814384865 [paperback] | ||
| 040 |
_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad |
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| 100 |
_aSmith, Tim J., _eauthor. |
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| 245 |
_aPricing strategy : _bprice levels, price discounts, and price structures / _cTim J. Smith Wiglaf Pricing. |
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| 250 | _aPhilippine edition. | ||
| 260 |
_aSingapore : _bCengage Learning Asia Pte Ltd, _cc2012. |
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| 300 |
_a364 pages : _billustrations (black and white) ; _c23 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPart 1 Setting the price -- Chapter 1 Boundaries of good price -- Chapter 2 Profit's sensitivity to price -- Chapter 3 Customer perception-driven pricing -- Chapter 4 Price to value -- Chapter 5 Psychological influences on price sensitivity -- Part 2 Managing price variances -- Chapter 6 Price segmentation -- Chapter 7 Price promotions -- Chapter 8 Discount management -- Part 3 Establishing price structures -- Chapter 9 Price structures and multipart pricing -- Chapter 10 Add-ons, accessories, and complementary products -- Chapter 11 Versioning -- Chapter 12 Bundling -- Chapter 13 Subscription and customer lifetime value -- Chapter 14 Yield management -- Part 4 Pricing strategy -- Chapter 15 Competition and pricing -- Chapter 16 Product life cycle pricing -- Chapter 17 Pricing decisions and the law by Dennis P. W. Johnson -- Index. | |
| 520 | _a"Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: PRICE LEVELS, PRICE DISCOUNTS AND PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making." -- Provided by the pulisher | ||
| 521 | _aAdult | ||
| 541 |
_xBiore, Christopher _yCollege of Business and Accountancy _zBusiness / Management |
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| 546 | _aText in English | ||
| 650 | _aPricing. | ||
| 942 |
_2ddc _cBK |
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| 998 |
_cadryann[new] _d12/18/2025 |
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| 998 |
_cJanna [edited] _d01/06/2026 |
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| 999 |
_c14734 _d14734 |
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