000 02417nam a22003377a 4500
003 OSt
005 20260106162010.0
008 251218s2013 si a||||r|||| 000 0 eng d
020 _a9781285120805 [paperback]
040 _aUniversity of Cebu-Banilad
_cUniversity of Cebu-Banilad
100 _aRoberts, Mary Lou,
_eauthor.
245 _aInternet marketing :
_be-commerce /
_cMary Lou Roberts, Debra Zahay.
250 _aPhilippine edition.
260 _aSingapore :
_bCengage Learning Asia Pte Ltd,
_cc2013.
300 _axx, 340 pages :
_billustrations (black and white) ;
_c23 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references.
505 0 _aPart 1 Foundations of internet marketing -- 1 Foundation of internet marketing communications mix -- 2 The internet value chain -- 3 Business models and strategies -- Part 2 Essential internet marketing tools -- 4 Online branding and video marketing -- 5 Display advertising and other customer acquisition techniques -- 6 Email marketing to build consumer and business relationships -- 7 Search marketing: SEO and PPC -- 8 Social mdeia marketing -- Part 3 Developing internet marketing strategies -- 9 Customer relationship development and reention marketing -- 10 Customer service and suport in web space -- Part 4 Evaluating performance and opportunities -- 11 Measuring and evaluating web marketing programs -- 12 Mobile marketing and related developments.
520 _a"INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal." -- Provided by the publisher
521 _aAdult
541 _xBiore, Christopher
_yCollege of Business and Accountancy
_zBusiness / Management
546 _aText in English
650 _aInternet marketing.
700 _aZahay, Debra L.,
_eauthor.
942 _2ddc
_cBK
998 _cadryann[new]
_d12/18/2025
998 _cJanna [edited]
_d01/06/2026
999 _c14735
_d14735