| 000 | 02417nam a22003377a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260106162010.0 | ||
| 008 | 251218s2013 si a||||r|||| 000 0 eng d | ||
| 020 | _a9781285120805 [paperback] | ||
| 040 |
_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad |
||
| 100 |
_aRoberts, Mary Lou, _eauthor. |
||
| 245 |
_aInternet marketing : _be-commerce / _cMary Lou Roberts, Debra Zahay. |
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| 250 | _aPhilippine edition. | ||
| 260 |
_aSingapore : _bCengage Learning Asia Pte Ltd, _cc2013. |
||
| 300 |
_axx, 340 pages : _billustrations (black and white) ; _c23 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references. | ||
| 505 | 0 | _aPart 1 Foundations of internet marketing -- 1 Foundation of internet marketing communications mix -- 2 The internet value chain -- 3 Business models and strategies -- Part 2 Essential internet marketing tools -- 4 Online branding and video marketing -- 5 Display advertising and other customer acquisition techniques -- 6 Email marketing to build consumer and business relationships -- 7 Search marketing: SEO and PPC -- 8 Social mdeia marketing -- Part 3 Developing internet marketing strategies -- 9 Customer relationship development and reention marketing -- 10 Customer service and suport in web space -- Part 4 Evaluating performance and opportunities -- 11 Measuring and evaluating web marketing programs -- 12 Mobile marketing and related developments. | |
| 520 | _a"INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal." -- Provided by the publisher | ||
| 521 | _aAdult | ||
| 541 |
_xBiore, Christopher _yCollege of Business and Accountancy _zBusiness / Management |
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| 546 | _aText in English | ||
| 650 | _aInternet marketing. | ||
| 700 |
_aZahay, Debra L., _eauthor. |
||
| 942 |
_2ddc _cBK |
||
| 998 |
_cadryann[new] _d12/18/2025 |
||
| 998 |
_cJanna [edited] _d01/06/2026 |
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| 999 |
_c14735 _d14735 |
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