000			02091nam a22003377a 4500
003			OSt
005			20260601094919.0
008			251226r20132012ph a|||er|||| 001 0 eng d
020			_a9789814384926 [newsprint]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aBabin, Barry J., _eauthor.
245			_aConsumer behavior / _cBarry J. Babin and Eric Harris.
250			_aPhilippine edition.
260			_aPasig City, Philippines : _bCengage Learning, _cc2012.
300			_a368 pages : _billustrations (black and white) ; _c25 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references, glossary, and index.
505			_aPart 1: Introduction -- 1. What is CB, and why should I care? -- 2. Value and the consumer behavior framework -- Part 2: Internal influences -- 3. Consumer learning starts here: perception -- 4. Comprehension, memory, and cognitive learning -- 5. Motivation and emotion: driving consumer behavior -- 6. Personality, lifestyles, and the self-concept -- 7. Attitudes and attitude change -- Part 3: External influences -- 8. Consumer culture -- 9. Microcultures -- 10. Group and interpersonal influences -- Part: 4 Situations nd decision making -- 11. Consumers in situations -- 12. Decision making I: need recognition and search -- 13. Decision making II: alternative evaluation and choice -- Part 5: Consumption and beyond -- 14. Consumption to satisfaction -- 15. Consumer relationships -- 16. Consumer and marketing misbehavior.
521			_aAdult
541			_aDonation _xBiore, Christopher _yCollege of Business and Accountancy _zBusiness / Management
541			_aDonation _xBiore, Christopher _yCollege of Business and Accountancy _zBusiness / Management
546			_aText in English
650			_aConsumer behavior.
700			_aHarris, Eric, _eauthor.
942			_2ddc _cBK
998			_cJanna [new] _d12/26/2025
998			_cJanna [added] _d06/01/2026
999			_c14751 _d14751