000			02780nam a22003257a 4500
003			OSt
005			20260202090230.0
008			260108s20162016-sia|||er|||| 001 0 eng d
020			_a9789814773317 [newsprint]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aSchneider, Gary P., _d1952- _eauthor.
245			_aElectronic commerce / _cGary P. Schneider.
250			_a11th edition ; _bPhilippine edition.
260			_aSingapore : _bCengage Learning, _cc2016.
300			_axiv, 602 pages : _billustrations (black and white) ; _c23 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505			_aContents: Part 1: Introduction -- Chapter 1 Introduction to electronic commerce -- Chapter 2 Technology infrastructure: The internet and the world wide web -- Part 2: Business strategies for electronic commerce -- Chapter 3 Selling on the web -- Chapter 4 Marketing on the web -- Chapter 5 Business-to-business activities: Improving efficiency and reducing costs -- Chapter 6 Social networking, mobile commerce, and online auctions -- Chapter 7 The environment of electronic commerce: Legal, ethical, and tax issues.
520			_a"Electronic Commerce, Eleventh Edition provides complete coverage of the key business and technology elements of electronic commerce. The book does not assume that readers have any previous electronic commerce knowledge or experience. In 1998, having spent several years doing electronic commerce research, consulting, and corporate training. I began developing undergraduate business school course in electronic commerce. Although I had used a variety of books and other materials in my corporate training work, I was concerned that those materials would not work well in university courses because they were written at widely varying levels and did not have the organization and pedagogic features, such as review questions, that are so important to students. After searching for a textbook that offered balanced coverage of both the business and technology elements of electronic commerce, I concluded that no such book existed. The first edition of Electronic Commerce was written to fill that void. Since that first edition, I have worked to improve the book and keep it current with the rapid changes in this dynamic field." --Preface
521			_aAdult
541			_aDonation _xLansa, Rogelio _yCollege of Electronics Engineering _zElectronic Commerce
546			_aText in English
650			_aElectronic commerce.
650			_aElectronic commerce _xManagement.
942			_2ddc _cBK
998			_cJanna [new] _d01/08/2026
999			_c14776 _d14776