000 02542nam a22003017a 4500
003 OSt
005 20260321094156.0
008 260319s20212021 a|||er|||| 001 0 eng d
020 _a9786203409628 [paperback]
040 _aUniversity of Cebu-Banilad
_cUniversity of Cebu-Banilad
100 _aSharma, Shailja,
_eauthor.
245 _aTour guiding:
_bunderstanding the roles of tour guides /
_cby Shailja Sharma.
260 _aMauritius :
_bLAP LAMBERT Academic Publishing,
_cc2021.
300 _axiv, 147 pages :
_billustrations (black and white) ;
_c22 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references.
505 0 _aDetailed table of contents — List of tables — List of figures — Preface — Acknowledgement — About the Author — About the book — Chapter 1: Introduction — Chapter 2: Review of literature — Chapter 3: Research Design — Chapter 4: Results and discussions — Chapter 5: Conclusions and recommendations — Bibliography — Annexure.
520 _a"This book focuses on the importance of a tour guide who is a vital linkpin in the tourism industry. Being a frontline service provider, a tour guide is responsible for the 'Moments of Truth' faced by the tourists at a destination. A tour guide has a strategic role in facilitating a smooth and a memorable holiday experience for a traveller. He wears different hats at different times. He is not only responsible towards the tourists for providing them with the right information about the attractions in an engaging way on a tour while also entertaining them, but he also carries the onus of fulfilling the multiple expectations of various other stakeholders that he is associated with. Thus, this book emphasises on understanding the role of a tour guide from various stakeholders perspectives especially in the Indian context. These stakeholders may include the travel agent/tour operator for whom the tour guide may be working for; ; the tourists that may include both inbound and domestic tourists; the hoteliers/restaurateurs; tourist officers representing the Government of India; managers of attractions; merchandisers and the tour guides themselves." --Provided by the publisher
521 _aAdult
541 _aPurchased
_xLopez, Edilyn
_yCollege of Tourism Management
_zTourism
546 _aText in English
650 _aTour guide.
942 _2ddc
_cBK
998 _cLeslie [new]
_d03/19/26
999 _c15065
_d15065