000			03198nam a22003377a 4500
003			OSt
005			20260321091634.0
008			260321s20232023ph a|||er|||| 001 0 eng d
020			_a9781032014692 [paperback]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aMansfield, Charlie, _eauthor.
245			_aTravel writing for tourism and city branding : _burban place-writing methodologies / _cby Charlie Mansfield and Jasna Potočnik Topler.
260			_aAbingdon, Oxon : _bRoutledge, _cc2023.
300			_ax, 168 pages : _billustrations (black and white) ; _c23 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505			_aContents: Introduction: who is commissioning, producing and reading value and place writing? -- 1 Introducing literary travel writing and place-making -- 2 Affect, experience and literary text -- 3 Travel writing in place branding -- 4 Value, axiology and written representation of place -- 5 Methodologies and practice -- 6 Case studies in cooperative travel writing -- 7 Evaluating writing for quality and value in mentoring -- 8 Conclusions, research futures and management implications.
520			_a"Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a research tool in itself. The book is scientifically supported with full academic references for researchers. On a global basis, city councils and destination managers are seeking new ways to commission and sponsor professional content authors as part of place-branding projects for tourism development. Given the increasing prevalence of such content within the tourism industry, this book provides a cohesive overview of literary travel writing, presenting it as an enquiry process that can be applied by writer-researchers to spaces that have value to them. Travel writing is presented as a methodological practice that researchers can learn and apply to their own projects, both in academic settings and in commercial city branding. Examples of literary travel writing are carefully examined throughout and their affects refracted through further work. Enriched with a wealth of case studies, chapters are presented in such a way that readers can take the work as a model for their own projects. This informative and practical volume will be of great interest to students of tourism marketing, destination marketing, place branding and travel writing, as well as current creators of commercial tourism marketing content." --Provided by the publisher
521			_aAdult
541			_aPurchased _xLopez, Edilyn _yCollege of Tourism Management _zTourism
546			_aText in English
650			_aTourism.
650			_aTravel writing.
650			_aCity branding.
700			_aTopler, Jasna Potočnik, _eauthor.
942			_2ddc _cBK
998			_cJanna [new] _d03/21/2026
999			_c15066 _d15066