000			02789nam a22003257a 4500
003			OSt
005			20260324111602.0
008			260321s20242024-uka|||er|||| 001 0 eng d
020			_a9781035314089 [hardbound]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
245			_aHow to use mixed methods in tourism research / _cedited by Peter Mason, Marcjanna Augustyn, and Arthur Seokhoa-King.
260			_aCheltenhem, UK : _bEdward Elgar Publishing, _cc2024.
300			_a192 pages : _bIllustrations (black & white) ; _c24 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505	0		_aPart I: Introduction — Part II: Designing mixed methods in tourism research — Part III: Sequential mixed methods in tourism research: case studies — Part IV: Concurrent mixed methods in tourism research: case studies — Part V: Teaching mixed methods in tourism research — Part VI: Conclusions — Index.
520			_a"Drawing on examples of sequential and concurrent mixed method studies, this innovative book demonstrates how to use mixed methods approaches in tourism research successfully. Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-King bring together insights from expert authors to demonstrate how to conduct mixed methods research and to outline best practice for teaching mixed methods to tourism students. This How to guide examines how quantitative and qualitative research can be combined, evaluating the various mixed method research designs that have recently come to prominence in tourism studies. Using case study examples, chapters cover research on tourism destination quality, heritage attractions, festivals and events, food tourism and hospitality, alongside the use of participatory geographical information systems. They also explore how to teach mixed methods research to tourism students, emphasising that mixed methods research is an expanding and increasingly important approach to tourism research. How to use Mixed Methods in Tourism Research is an invaluable resource for students and academics in tourism and hospitality, as well as those specialising in research methods within the field. Practitioners within the tourism industry will also find this a useful reference." —Provided by the publisher
521			_aAdult
541			_aPurchased _xLopez, Edilyn _yCollege of Tourism Management _zTourism
546			_aText in English
650			_aTourism.
700			_aMason, Peter, _eeditor.
700			_aAugustlyn, Marcjanna, _eeditor.
700			_aSeakhoa-King, Arthur, _eeditor.
942			_2ddc _cBK
998			_cRayne [new] _d03/21/2026
999			_c15069 _d15069