000			02974nam a22003257a 4500
003			OSt
005			20260324110819.0
008			260321s20242024 a|||er|||| 001 0 eng d
020			_a9781835494097 [hardbound]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aŠerić, Neven, _eauthor.
245			_aSpecialised tourism products : _bdevelopment, management and practice / _cNeven Šerić, Ivana Kursan Milaković, and Ivan Peronja.
250			_aFirst edition.
260			_aNorthspring, Wellington Street : _bEmerald publishing limited, _cc2024.
300			_axii, 154 pages : _bIllustrations (black & white) ; _c23.7 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
505	0		_aChapter 1: Introductory notes — Chapter 2: Development process of a specialised tourism product — Chapter 3: Development of ideas and concepts — Chapter 4: Developing and shaping the marketing strategy —Chapter 5: Business analysis and marketing test of a new specialised tourism product — Chapter 6: Development of a specialised tourism product and market testing — Chapter 7: Tourism product and policy and sales policy — Chapter 8: Introduction of a specialised tourism product on the market — Chapter 9: Brand and brand management of the specialised tourism product — Chapter 10: Development and management of a specialised tourism product: stay at the adriatric lighthouses — Chapter 11: Final conclusions.
520			_a"The author’s first experience in creating a unique tourism venture was lighthouse tourism, encapsulated in the Stone Lights project (1999-2001). Through subsequent research and reflections on its commercialization, Specialised Tourism Products: Development, Management and Practice delves into the intricacies and legalities of marketing specialised tourism products. Referencing scientific studies and notable works, they underscore the evolving importance of such offerings for sustainable tourism development. Specialised Tourism Products is a culmination of practical experiences, modelling a systematic approach to tourism development, accentuating the growing significance of specialised tourism content in the wake of climate change and the Covid-19 pandemic. Drawing on their tested projects, the authors present a comprehensive model, sharing their insights with a wider scientific and professional audience, contributing to the ongoing discourse on fostering attractive and competitive destination offerings in the face of contemporary challenges." —Provided by the publisher
521			_aAdult
541			_aPurchased _xLopez, Edilyn _yCollege of Tourism Management _zTourism
546			_aText in English
650			_aTourism.
700			_aMilaković, Ivana Kursan, _eauthor.
700			_aPeronja, Ivan, _eauthor.
942			_2ddc _cBK
998			_cRayne [new] _d03/21/2026
999			_c15071 _d15071