000			03233nam a22003617a 4500
003			OSt
005			20260327112327.0
008			260324b |||||||| |||| 00| 0 eng d
020			_a9781984659521 [paperback]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_a3G E-Learning LLC, USA _eauthored and edited by.
245			_aMacro perspective of tourism and hospitality / _cauthored and edited by 3G E-Learning LLC, USA.
250			_a2nd edition.
260			_aNew York : _b3G E-Learning LLC, USA, _cc2022.
300			_axiii, 448 pages : _bcolored illustrations ; _c25 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505			_aContents: Chapter 1 Globalization Agenda in Tourism — Chapter 2 The Influences of Marketing on Travel, Tourism and Hospitality — Chapter 3 Marketing Communications — Chapter 4 Global Branding — Chapter 5 Destination Image and Ecotourism — Chapter 6 Competitive Analysis of Resorts: A Strategic Perspective — Chapter 7 Human Resource Management — Chapter 8 Sustainable Tourism — Chapter 9 Food and Wine Tourism — Chapter 10 The Future of Tourism and Hospitality — Index. _g
520			_a"Over the time social and economic paths have been affected by the vibrant changes in social and economic actors' behaviors. Traditional market sectors have progressively changed their boundaries with the aim to better satisfy market expectations and needs. Old market domains are progressively disappeared as consequence of their inability to be aligned with social and economic evolutions and new market are emerging pushed by the new consumers' requests. Hospitality and Tourism industry benefits almost every sector of the economy of a nation. Both developing and developed nations of the world are working to promote this industry to accelerate growth and development in their individual nations and in the world as a whole. Tourists allover the world take great interest in the indigenous products of the places they visit. So communities make all efforts to maintain any quaint industry or form of art they specialize in. In this book, you will learn how to apply marketing knowledge and skills to the hotel and tourist industry. You will learn best practices for building customer loyalty and creating a global brand and learn how to efficiently communicate to stakeholders through integrated marketing communications. The great number of variables engaged in tourism dynamics represents a critical condition for the definition of wider conceptual framework on which are based the efficient and effective managerial models and instruments for tourism sector." —Backcover
521			_aAdult
541			_aPurchased _xLopez, Edilyn _yCollege of Tourism Management _zTourism
546			_aText in English
650			_a Tourist trade travel.
650			_aSustainable tourism _xeconomic aspects.
650			_aTourism _xmanagement.
650			_aHospitality industry _xmanagement.
650			_aStrategic planning.
942			_2ddc _cBK
998			_cLeslie [new] _d03/24/2026
999			_c15083 _d15083