000			03614nam a22004217a 4500
003			OSt
005			20260416145728.0
008			260410b |||||||| |||| 00| 0 eng d
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aCaserva, Justin Andrei R., _eauthor.
245			_aThe influence of social media utilization on social connection among bachelor of science in tourism management students / _cJustin Andrei R. Caserva, Andrea Jeanel B. Caputolan, Maria Prencis C. Catapan, Dian A. Inot, Yvonnlyn Mae Sue M. Viajar.
260			_aCebu City, Philippines : _bUniversity of Cebu-Banilad, _cc2025.
300			_a120 pages : _bcolored illustration ; _c28 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references.
520			_a"In today's digitally connected world, social media has become a central platform for communication, particularly among the youth. This study aimed to assess the relationship between social media utilization and social connection among Bachelor of Science in Tourism Management students at the University of Cebu-Banilad. Specifically, it sought to determine the types of social media used, hours spent, and primary activities on social media, as well as the participants' level of social connection. The study also investigated whether a significant relationship existed between social media usage and perceived social connection. Findings from this study served as the basis for the development of a proposed infographic to visually present the results. A descriptive-associational research design was utilized to examine the association between social media usage and social connection. The sample size of two hundred sixty (260) students was determined using Cochran's formula and was selected through purposive sampling. Data were collected using modified questionnaires that focused on students' social media habits and their levels of perceived social connection. The study was conducted among Tourism Management students at UC-Banilad. The collected data were statistically analyzed to determine the relationships and significance between variables. The results revealed no statistically significant relationship between social media utilization and social connection. The p-values for types of social media used (0.617), hours spent (0.984), and primary activities (0.899) all exceeded the 0.05 significance level. Cramér's V values (0.170, 0.082, and 0.070) indicated weak to very weak associations. These findings suggested that while social media was widely used, it did not significantly influence the students' sense of social connection. The results served as the foundation for the development of an infographic that communicated these insights." —Abstract
521			_aAdult
541			_xYap, Feliciana _yCollege of Psychology _zPsychology
546			_aText in English
650			_aQuantitative research.
650			_aSocial media.
650			_aSocial connection.
650			_aBachelor of science in tourism management.
650			_aUniversity students.
650			_aCommunication studies.
650			_aDescriptive-associational design.
650			_aInfographic.
650			_aUniversity of Cebu-Banilad.
700			_aCaputolan, Andrea Jeanel B., _eauthor.
700			_aCatapan, Maria Prencis C., _eauthor.
700			_aInot, Dian A., _eauthor.
700			_aViajar, Yvonnlyn Mae Sue M., _eauthor.
942			_2ddc _cTHE
998			_cGian [new] _d04/10/2026
999			_c15133 _d15133