000			03312nam a22003617a 4500
003			OSt
005			20260526110451.0
008			260525s20172017ph a|||dr|||| 001 0 eng d
020			_a9789719807735 [paperback]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aZarate, Cynthia A., _eauthor.
245			_aPrinciples of marketing : _bfor senior high school / _cCynthia A. Zarate.
260			_aQuezon City, Philippines : _bC&E Publishing, Inc., _cc2017.
300			_a203 pages : _billustration (black and white) ; _c26 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references, glossary, and index.
505			_aContents: Unit 1 | Marketing principles and strategies — Unit 2 | Building customer loyalty through customer service — Unit 3 | Market opportunity analysis and consumer analysis — Unit 4 | Developing the marketing mix — Unit 5 | The marketing planning process and the marketing plan.
520			_a"This textbook is written for Principles of Marketing, a specialized subject in the Accountancy, Business, and Management (ABM) track of the Senior High School K to 12 Curriculum. It aims to introduce students to basic marketing concepts, the elements of the marketing mix, and the steps in moking a marketing plan. The book is divided into five units consisting of 16 lessons which discuss the principles, concepts, and practices of marketing. To ensure students' knowledge and comprehension of concepts and to provide. means for further learning and analysis, each lesson features the following learning components. Marketing Vocabulary which checks students' knowledge of key concepts discussed in the lesson Marketer in Action which provides questions that test students' comprehension Marketing Experience which provides opportunities for actual application of concepts through group activities Self Reflection which is a reflective exercise that allows students to apply marketing concepts in their personal lives Marketer at the Forefront which presents case studies and selections that allow students to analyze and discuss management concepts as they are applied in real-life scenarios The lessons also feature an additional learning aid, Marketing Terms, which highlight and clarify significant terms related to the discussion. The textbook also features unit tests for summative evaluations of the topics discussed in the units. It is hoped that the students will gain valuable insights from the discussions which will prepare them in engaging in effective marketing planning and decision-making." — Preface
521			_aAdolescence
541			_aPurchased _xMaleen Grafilo-Ordiz _ySenior High School _zBusiness / Management
541			_aPurchased _xMaleen Grafilo-Ordiz _ySenior High School _zBusiness / Management
541			_aPurchased _xMaleen Grafilo-Ordiz _ySenior High School _zBusiness / Management
546			_aText in English
650			_aMarketing.
942			_2ddc _cBK
998			_cGian [new] _d05/25/2026
998			_cGian [added] _d05/25/2026
998			_cGian [added] _d05/25/2026
998			_cJanna [checked&edited] _d05/26/2026
999			_c15290 _d15290